Crowdfunding is a great tool for raising money for projects by encouraging a community of contributors to participate. One of the most powerful tools a crowdfunding project creator has is the rewards program.
Reward crowdfunding is an easy way to solve this problem. It's a great way to both get people to support your campaign and thank those who have already done so. But what exactly is reward crowdfunding?
What is reward-based crowdfunding?
Reward crowdfunding sometimes referred to as seed crowdfunding, is a popular form of fundraising where entrepreneurs starting a project solicit financial donations from people for a reward, usually in the form of a product, special service, etc.
Crowdfunding reward ideas are a great way to encourage people to donate to your crowdfunding campaign. Oftentimes, rewards are unlocked as soon as the donation goals have been reached or exceeded and go hand in hand with the amount of the donation made by the individual donor, as small donations can include a simple thank you card, while larger donations can be rewarded with a product. For example, samples of branded T-shirts.
Crowdfunding rewards ideas for business
There are many crowdfunding rewards ideas out there, but to make your own crowdfunding campaign stand out from the crowd, here are some great crowdfunding rewards ideas to thank your funders in a really unique way.
Give them updates
Keeping your followers up to date with the latest news about your project can really make them feel part of something special, rather than just making financial contributions, in the hopes that a project they are passionate about will succeed.
Give them shoutout
Another special way to reward your contributors is by giving them verbatim shouts on social media or at your project launch party. You can even follow them on various social media platforms, which shows them their continued loyalty and support.
Throw them a surprise party
Invite some of your premium supporters to your office and host a surprise pizza or ice cream party. It's a simple but fun thing to thank them in a really memorable way.
Give credit where credit is due
For particularly loyal and dedicated supporters, it is another good idea to honor your project on their website. It's a great way to tangibly thank them and motivate others to keep supporting your project.
Offer personalized clothing and accessories
Designing something that your supporters can proudly wear is another way to show them your appreciation. From bespoke hats and shirts to jackets, there are many ways you can give something back to your supporters to wear.
Create personalized infographics
A really unique and cool crowdfunding reward idea is to create personalized infographics for your most dedicated funders that highlight some personal details about them and how they supported your project. Taking the time to do this is a great way not only to thank them in a special way but also to motivate them to continue to be advocates even after your campaign has started.