Common SEO Myths You Need to Avoid at All Costs
Almost everyone in the legal industry recognizes the importance of legal SEO. With that recognition, however, comes several pervasive beliefs that are simply not true. As you plot your SEO strategy with your law firm SEO services, remember these myths to help you get the most effective SEO strategy possible.
Content is All You Need
Many folks in the legal field think the information and topics that are important to them will be just as interesting to the public. With few topic-oriented exceptions, this is not true. Most people only look for legal services and read legal articles when they need legal services. Very few will look for legal content to read for fun.
Additionally, while content is one of the ranking factors services like Google utilize, it is not the only one. Content alone will not help you attain the top rank in search results. For example, if you specialize in divorce law, it is likely that your competitors use law firm SEO services to come up with the exact same keywords as you do; that means you must have more than just great content to get noticed!
SEO Works Instantly
There are some SEO providers that promise instant gratification with their SEO content. That is not true in the vast majority of cases. As with any marketing effort, it takes time to build a successful SEO campaign. At the very least, it takes a lot of testing to figure out if what you are trying has a chance of working. In fact, if someone is promising you instant results, they likely are using unethical SEO tactics that can reflect poorly on your firm if they get caught. This is particularly true with law firm SEO.
Keyword Stuffing Works!
Actually, given how savvy most online users have become, keyword stuffing is almost always picked up on and rejected by online readers. In many cases, keyword-stuffed content does more harm than good, in the short and long-term. The goal of keywords is to attain optimization to maximize reader interest and response.
Social Media Helps Build SEO Success
To be clear, a social media presence can be a powerful marketing tool if it is done correctly. It does not, however, help with SEO all that much. Backlinks work, but because they are overused, their impact is much less than even just a few years ago. Social media is great for direct promotion, but not very effective for aiding SEO.
Law firm SEO services can do your legal SEO a world of good. If, though, you fall prey to any of these myths, your efforts will fall short of your expectations.
