180fusion LLC

Harness Video for Better SEO

Video is the wave of the future for your website. While search engines still work to understand video content and rely on text, your customers require video content in order to understand your business, products and what they get from a relationship with your company. For better SEO in Dallas, TX, you need to be creating video content.

Using YouTube

YouTube is the second largest search engine on the Internet. People are looking for video content to get recommendations and learn how to use or repair things. They also want to be entertained. When you get on YouTube, you're harnessing the power of video to bring your product and services to people who may not be able to understand your text no matter how well or simply written it is.

Embedded Video Benefits

YouTube is owned by Google. When Google refers someone to your page with a YouTube video on it, Google benefits for a second time. The first when the person searched for the page, and the second when the person plays the video. The embedded video will keep the person on your website longer, which improves your ranking because Google counts time on site as part of its ranking algorithm. It may also decrease your bounce rate, which is the measure of where people go from the landing page. If they jump back to the search engine, it will decrease your ranking. If they go to another page on your website, it will improve your ranking.

Optimizing Your Video Content

A lot of people don't use YouTube to avoid reading. They use it because they are visual learners. Video is a great way to attract those who are visual learners to your business. For further benefit, be sure to include your own transcript on the video and in its description. This allows you to appeal to those who may experience hearing disabilities. People will also be able to watch your video without the sound and without losing any of the meaning. The third benefit is that the algorithm will be able to read the text and understand what the video is about, which will rank your video higher.

Simple Ways to Optimize

Your video SEO in Dallas, TX, includes the title, tags, and description area of your video. Make sure that your title is descriptive and includes a targeted keyword. Your tags should be relevant, and your description should be precise and can include link outs to supporting web content, including your website.

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