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How to Create SEO-Friendly Product Descriptions?

Product descriptions are a vital aspect of e-commerce website pages. Creating SEO-friendly product descriptions will influence potential customers to buy your products and enable search engine crawlers find your website. Compelling product descriptions incorporating your target keywords help Google and other search engines find your product pages, thereby improving your rank on Search Engine Results Page (SERP). There are many agencies that offer SEO in San Francisco that give expert advice on creating engaging product descriptions for your online business. This article talks gives you effective tips on how to write search engine optimized product descriptions.

List Benefits of Your Product

Search engines want to offer only valuable content to users that addresses their needs. While creating product descriptions, it is therefore necessary to highlight the key benefits of your products. Most e-commerce websites make the mistake of listing out salient product features, without mentioning the actual benefits of their products. Talking about the benefits of your products will lead you to use your keywords effectively, without over-stuffing your descriptions with keywords, making it easy for search engine to find your product pages. Emphasizing the best advantages of your products will convince customers to buy your products, while improving your search engine rankings.

Use Keywords Intelligently

Over-stuffing product descriptions can harm your search engine rankings, with Google and other search engine removing your website from top ranks. Use your keywords only twice or thrice in a 300-400 word product description, preferably in the headline, subheading, or content of your product page. Your keywords must appear naturally in the content, so users can relate to them in the overall context of your product’s features or benefits.

Write Easily Readable Descriptions

Internet users want to find information or products as quickly as possible, making it important that your products catch their attention as soon as they land on your web-page. The best way to achieve this is to create product descriptions using elements such as sub-headings, bullet lists, appropriate font size, etc. Writing concise, informative, and easily readable product descriptions is an effective way to create SEO-friendly content, boosting your SERPs, while getting potential buyers interested in your products.

E-commerce websites rely on product sales to increase their profit margins, creating an SEO-friendly product page is an important part of boosting your product sales. There are many companies offering professional SEO in San Francisco. A SEO agency will provide you expert guidance on how to incorporate SEO principles while designing your ecommerce website.

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