CREATING A SOCIAL SUPPORT STRATEGY FOR IMPROVED VERIZON WIRELESS CUSTOMER SERVICE
Social customer service is the practice of providing consumer support through social media channels such as Facebook and Twitter to quickly answer questions. 90% of surveyed consumers have used social media in some way to communicate with a brand.
Social support is also available among social media sites. As technology advances, the availability for online support increases. Social support can be offered through social media websites such as blogs, Facebook groups, health forums, and online support groups.
Passionately loyal customers can offer a great alternative to hiring a social support team. They are already passionate about your products and they are likely committed to improving the experience others have with them.
Social customer care is about more than directing your audience to a 1-800 number or email address. It’s about building relationships that last and connecting with fans on an individual level.
Social media actually constitute the biggest community in the internet. More often than that, it becomes a business portal, customer service relation, and product services.
Use social to help guide product strategy for Verizon wireless
• Ask your customer for feedback through polls and surveys.
• Track the questions that are being talked about most and monitor negative comments.
• Monitor competitive content campaigns, and product innovations.
