Designing an internet site is both art and science. It takes artistic endeavor, visualization from user's perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any business may do is to copy another company's website and implement it as his/her own. This sequence, if repeated by others, leads to several inadequately designed websites. It doesn't suffice the fundamental requirement of user experience. Such websites qualify a low rank in SEO valuations, leading to poor traffic and low site ranking in search engine ranking.
You can find web design techniques that should be avoided or chosen with objective analysis, as they may be either harming website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Layout
Using tables in a web page layout makes the page complicated, since many layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables might be easy, the maintenance is tough. Most screen readers find it too difficult to understand tables as they are supposed to learn it in the sequence displayed in HTML, and this content inside a table layout becomes puzzling when read from left to right and top to bottom. This is further exacerbated once the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is employed, so maintenance of tables in CSS is really a bit easier social media marketing. Tables might obstruct the flexibleness of the page affect SEO. Nested tables take far more time for you to load than CSS for the same design. (1)
2. Infinite Scrolling
Although scrolling is really a very popular design and frequently used across most websites (especially e-commerce), it is not for each website. By using this technique is dependent upon the goals of the website. If the goal of the web site is to stream content continuously and this content structure is flat, it may be useful. However, if the goal of the web site is to aid users to locate a specific task or compare choices, it could hurt user experience.
In specific task accomplishment, users find grouped content more interesting. An individual might feel overpowered by the abundance of information presented by scrolling a never ending page (leading to low conversion). Hence, infinite scrolling is really a bad technique for websites focussed on task accomplishment activities. This involves them to back-track their search or find a certain content. (2)
3. Parallax Scrolling
Although parallax scrolling is trusted and is a great function that leads to a devoted visitor, you will find issues associated with it too. Parallax scrolling can lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the web site has infographic.i.e. image having text, Google doesn't read it! This could result in low SEO ranking. It could be sorted by converting the image content to actual text. The situation associated with footers should be used under consideration as some users may be taking a look at the info available at the bottom of the page. Parallax webpages with images might take longer than usual to load, thereby making most users leave the web site before the page actually loads. (3)
4. Lazy Loading:
Lazy loading doesn't allow content or images to load until users talk with that part of the page. This content then can't be indexed by spiders and won't manage to load the rest of the page (only the visible content gets indexed). This could result in low valuations for SEO and hurt the page traffic. The development and SEO team should evaluate the intended design to find out complicated elements which is difficult to implement. (4)
5. Lack of Mobile Configured Design
With high infiltration of mobile, it is essential for a business to have its website mobile friendly, with a responsive and adaptive design. It has an immediate bearing on traffic. With Google's introduction of mobile algorithm, websites who are not mobile friendly are pushed into the search listing. A responsive design allows loading of the web site on all device types. Device detection is achievable through adaptive design, which allows progressive improvement depending on user requirements. However, configuration to any or all available device types can be a challenge. Responsive/adaptive technique of design uses the responsive feature for many content and special coding for images making lightweight pages for mobile, and this improves load time. (5)
Attempting to copy a so called'great design'from several other website might look new and creative, but such steps can become a barrier to meeting the specified goals and objectives of the web site in the long run. They may not only harm the creative appeal, but additionally block the natural SEO valuation of the website.
The above mentioned issue areas are a glimpse into the possible faltering design technique that might either arm or harm a website. It's essential for your website owner to totally understand the objective of these website designing techniques before just applying them for their website for maximizing gains.
(1)Kyrnin, Jennifer. "Don't Use Tables for Layout." About Tech website. 24 February 2015
(2)Loranger, Hoa. "Infinite Scrolling Is Not for Every Website." 2 February 2014. NN Group Website. 24 February 2015
(3)Ryan. "Common difficulties with popular designs." 24 November 2014. Inspired Mag Website. 24 February 2015
(4,5) Schachinger, Kristine. "5 Techniques That May Be Killing Your Website (and SEO)." 18 February 2015. Search Engine Watch Website. 24 February 2015