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Why do mobile apps have a better conversion rate than mobile websites?


If you run a business and don’t have a mobile app, you must already have an army of people telling you to build one.

It is possible you might find these army of people a little annoying. In fact, it is perfectly normal to avoid investing in an expensive app development project. You have a perfectly functional mobile website that brings in a lot of customers.

You’re happy and don’t want to rock the boat.

As a business professional then, you must also face this fact. The conversion rate of mobile apps is 157% more than mobile websites.

157% is not a small gap. Mobile apps clearly are far beyond mobile websites when it comes to converting visitors and bringing direct revenue to a company. This stat might leave you scrambling for a free online app maker.

Before you take a major decision on a mobile app, it’s important to do it for the right reasons.

This piece explores exactly why mobile apps have a much higher conversion rate compared to mobile websites. Readers will be able to grasp exactly why mobile apps are a much better option for a company that relies on conversions for revenue.

#1 - Mobile apps have a much more optimal UI and UX

A mobile app is nothing but software designed to run on the device’s operation system. It thus fits perfectly into the mobile environment. From build to design, every part of an app is optimized to work well on a mobile device.

This has a major impact on various UI and UX parameters. Mobile apps are able to provide a very wholesome experience to users because they’re designed to work well in a mobile environment. The general layout is also designed to work well in a mobile environment.

The same cannot be said about a mobile website. While it might resemble the mobile app in pure design aesthetic, it is made to work on a web browser. It cannot effectively capture the true essence of a mobile environment because it works within a web browser.

Mobile websites today offer a good experience and work well on a purely functional level. Yet, native apps are faster and offer a higher level of user experience. This advantage alone drives many people to try and turn WordPress to mobile app.

#2 - Mobile apps use device resources more effectively than mobile websites

As mentioned earlier, mobile apps are made to work in a mobile environment. This allows them to make optimal use of a mobile’s resources.

For example, let’s consider mobile gaming. A native mobile gaming app is able to make full use of a device’s processing power. This allows the game to function in the first place. Without the ability to use a device’s resources, the game cannot function.

On the other hand, the game on the website will struggle to load. This is because the game is running on the rendering engine of a browser which is not powerful enough to provide an optimal experience.

Mobile games are only one example. Apps use many other app resources all the time.

How easily you can share images and videos with your friends on your app?

How easily did your ride-booking app find your location?

Mobile apps are able to access multiple device resources and features with ease.

Mobile websites struggle on this front. They operate within a web browser and their control does not extend beyond it. This makes their integration with a mobile device much more tedious. Anyone trying to make app online can understand these fundamental differences between a native app and a mobile website.

#3 - Mobile apps are more personalized

Mobile apps make it easier for companies to deploy personalization strategies for app users.

Purely as a contributing factor, personalization has a huge role to play in offering a sound user experience and satisfaction. Every app user has a different preference and taste. Companies that are able to understand these differences and alter their app accordingly end up succeeding more often.

Some of the most basic ways companies personalize mobile apps for users is account for location, interests, user demographic, and user behaviour.

These factors enable companies to deploy serious personalization strategies that help improve user experience.

It is much easier for a mobile app to account for these factors than a mobile website. This is again because websites belong to a web browser environment and their reach doesn’t go beyond it. Mobile apps are able to make better use of a device’s resources.

In conclusion

There are many reasons mobile apps convert more people than typical mobile websites. This piece covers three of those reasons.

Are these reasons alone making people buy products and services more easily on mobile apps?

No. However, the reasons above highlight the key factors and avenues that take mobile apps beyond websites.

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