There are numerous free SEO techniques that you can use to rank your site. Their effectiveness varies as some are more effective than others.
Below are 10 free SEO techniques you can consider if you desire to achieve a high website ranking.
Your website content should incorporate the relevant keywords. This technique is one of the most important one because Google considers it a pre-requisite for site ranking. You should also be mindful of the keyword density which is typically 1 to 2% in a particular content.
Google AdWords Tool
Google AdWords tool is a highly essential tool that aids website optimization. The tool reveals keywords that are often searched. Besides, it can indicate the number of time each keyword in your content is searched, be it locally or internationally.
This technique involves that you regularly update your website contents. All the search engines usually update websites that perform this. However, it is important that you produce unique, original and attractive content. This is because plagiarized or duplicate content will adversely affect your rankings.
This is also an effective strategy. If your website receives backlinks from other relevant websites, Google will repeatedly index it. This is why you should not ignore relevant forums that are related to your niche, as they are avenues to promote your links.
Content marketing entails writing articles, reports, comments and feedback in similar sites like yours. Besides, these contents can be submitted on various blogging platforms that allow content uploads. Just make sure that these websites are in the same niche as your website, so you don’t look like a spammer.
Use Site Map
This is also a potent technique that will not cost you a dime. The site map is a well designed and linked menu which should be seen on every page. If this is properly featured on your website, it will be very easy for visitors to navigate it.
Niche Directory Submission
Niche Directory submission drives traffic to your website and also improves your site ranking. There are several directories that can list your website for free. Your job has to be to find these kinds of kind of niche directory sites and then create your profile on them. It has become rather important to not just choose any kind of directory link but actually directories that is in the same niche as your website.
Social bookmarking is also a technique that should not be taken for granted. It helps you to achieve several back-links and traffic as well. There are many social bookmarking sites you can employ for this purpose. Among them are: dig.com, del.icio.us, riddit.com, to mention a few.
Balanced Keyword Density
Keyword density refers to the number of times a particular keyword features in a text. This factor is very important for web ranking. When your content contains excessive keywords and phrases, such occurrence could result in a drop down of your ranking. You may even be blacklisted too. A keyword density should be in the range of 1 to 2 %.
Considering these Online marketing techniques will undoubtedly result in high traffic. Besides, your online business will grow into the next level.