There is a broad range of technologies, tools, and methodologies that experts use to achieve their SEO goals. Very specifically, there are loads of instant tools out there, and the users can access most of them for free.
If you are new to the world of SEO, selecting the right tools out of all the different options can be daunting. You may feel lost and confused. However, the selection process gets easier with experience and a rigorous trial and error method. If you are pressed for time, you will surely appreciate the following list. Here, you will find some of the must-have tools that you can try.
Tool #1: XML Sitemap Validator
Role: XML Sitemap Validator checks the existing XML sitemaps to identify broken URLs.
Importance: Having broken links in the XML sitemap may cause the search engines as well as users to lose trust on your site. Both Google and Bing confirmed that it creates adverse search engine performance. So, the key thing every site admin should ensure is that all the URLs of your sitemap respond with status 200 headers. The 204 or 500 redirects are not ideal.
You can avail this tool at XML Sitemap Validator.
Role: Users can simply enter the target URL here, and the tool will run a compliance check over all the elements of the destined web page to indicate whether it is specifically targeted to any particular country or language.
Importance: When it comes to global or local SEO, it is important to send the right signals to the audience from an ideal markup perspective. It may also highlight whether you are accidentally targeting an entirely different group with a wrong representation of the language, i.e., UK English instead of US English.
You can access it at W3C internationalization checker.
3. HTTP header response checker
Role: This tool allows the users to check the header HTTP codes in bulk simultaneously for a large set of URLs. There is also the option to compare the responses to various users agents like Googlebot.
Importance: Keeping a check of the response codes is vital as you have to keep a close eye on all responses which are not 200. There are many common things like 201, 302, 404, 500. Sometimes, there may be good reasons why 301s and 302s occur, but you may want to have a track on them to fix them appropriately.
It is available at Bulk HTTP Header Response Checker & Comparison Tool.
4. Page speed test
Role: It helps to compare the speed of your web pages and compare it with that of your competitors. This tool shows the output as a video which will show site loading side by side for you to have a first-hand understanding. It is also possible for SEO services to change locations of test servers.
Importance: As site speed is so critical for SEO and user experience, it is always vital for you to check and improve loading speed. It is especially important if you run an e-commerce portal. Using such a tool will help you to be quite powerful with its ideal indicators of how fast a site really is. Showing this to your stakeholders or developers will help you buy in methods for site speed enhancement.
You can check it out at Page Speed Test.
5. IIS toolkit for SEO
Role: SEO toolkit aims at multitasking. There are loads of things it can do, but it is mostly used for crawling a large number of websites, and to gather data about each URL. Crawling can be incredibly powerful if it is done from the cloud.
Importance: While doing technical SEO to performing an audit of any site, you must start with crawling in-depth to gather maximum possible data that you can get. For example, you have to collect the header response codes as above, URL structures, and metadata. This approach gives you an ideal starting point and helps highlight a unique set of technical SEO troubles and address them quickly.
To get this toolkit, go to IIS SEO Toolkit.
6. Schema Creator
Role: It is a straightforward and easy to use interface which generates an apt Schema.org markup to be set for your web page content. You can input the content as an organization or an individual and then copy-paste the output directly onto your website.
Importance: Usage of Schema.org in the search results vocabulary seemed to be increasing day by day. You need to take advantage of it to give the search engines the most advanced and necessary information about the content. Schema Creator is the tool which makes the entire process easy and painless.
7. Built With
Role: Built With tells you volumes about what is actually sitting behind a particular website. You can access information such as what type of a framework the site is based on, what CMS has been used, and what analytical packages are being used.
Importance: Built With is useful to understand the most necessary information about websites through which you may be able to solve SEO problems that are caused by platforms or software. Knowing what lies beneath the issue will surely help you spot the cause and solve it quickly. Additionally, you can also check the Built With trends page to see some impressive stats about the use of different web technologies.
To name a few others, you can also explore more tools like Reverse IP Lookup, SpyOnWeb, Screaming Frog and more to help in various aspects of technical SEO. All these matters when you are taking your search engine initiatives to the next level. The competition is getting tighter in 2017, and it is essential for the digital marketers to keep themselves updated with the latest tools and techniques to bring in success.