Chirag Solanki

IoT In eCommerce - Redefining Online Shopping


In the past few years, eCommerce has revolutionised the way people shop. Right from the basic necessities to large electronic items, all are just a few finger taps or mouse clicks away.

But, experts believe that the best is yet to come. IoT integrated with eCommerce is what they call the revolution of the decade. They believe that the impact of IoT on eCommerce will improve customer experience as well as benefit the seller in various ways.

IoT has already been making notable impressions in the field of health and fitness. But, after the unveiling of Amazon dash button, the prospect of using IoT in the eCommerce sector started to gain momentum.

The sole aim of every eCommerce business is to improve user satisfaction. With the lifestyle of people all around the world becoming more and more adaptive to online shopping, every eCommerce business needs to up its game with respect to buyers’ experience and quality of delivery. This is the part where these businesses are turning to IoT for an up-gradation.

Now, the question that arises is in what ways IoT can be used to transform the world of eCommerce. First, the eCommerce business needs to be analysed and the areas where there is possible scope for improvement need to be identified. Then comes the next step of planning how IoT.

At present, there are around 200 IoT platforms available for development in the field of eCommerce. Many of them show promising possibilities of success in future.

Here are some ideas that a majority of eCommerce businesses are working on:

Improvised personalised marketing: Marketing is the key to attracting more customers and IoT is the magic wand that can help online retailers offer personalised offers to their customers. Currently, a notable amount of work is being done on these 3 types of personalisation.

Location-based: For example, if a customer opts to share his or her location details with the website, the website can track the location of the customer and can give clothing, electronics, and grocery suggestions based on the atmosphere of the place.

Daily used items: Most online shoppers have embraced the habit of ordering daily groceries and all the household items for daily usage online. This can be promoted even more by having more IoT devices like the Amazon Dash button, which can place an order for an item by just the pressing of a button.

Healthcare items: If a user opts to connect his or her fitness device with the website, the retailer can offer all the relevant medicines and fitness products that the customer would be interested in.

Such marketing strategies can help the online retailer gain a huge loyal customer base and thereby increase profits. Also, customers benefit through this too as they receive offers and discounts on relevant items and the shopping process becomes easy and effortless.

Optimised inventory management: The online retailer obviously needs to keep a record of all the items in the inventory and all those are sent out from the inventory. For a huge eCommerce shop with inventories at several places, the management is a bit tedious, and there are chances of many manual errors in the computing.

Instead, if every item is tagged with an IoT sensor which can automatically update the system when an object leaves the inventory, the number of leaving and entering the inventory would be regularly updated. This way, there would be no need of doing manual checks of the inventory, and thus the complete management process is simplified.

Stock items based on demand: One can use IoT based location aware sensors that can communicate with the local servers and through that, analyse the sales data across all channels and then correlate this data in real-time. Through this, online retailers can analyse seasonal, regional and other minute trends in a timely manner and get an estimate of the future demand for every item and thereby stock their inventory accordingly.

Smart logistics management: IoT devices with GPS can be attached to the packed item and then shipped. This way, the retailer, as well as the customer, will have knowledge of where the package has reached at all times. This would make product tracking and logistics management extremely easy and free of errors. Also, the complete shipping process can be automated, and there would be no shipments going missing. Such a smooth delivery process is bound to increase the customer satisfaction level.

Now that I have listed down the major IoT features for eCommerce, doesn’t the future of eCommerce look very bright?

Well, not really. Many eCommerce web development companies are sceptical about the integration of IoT with eCommerce and why won’t they be?

Keeping in mind the security concerns that arise when one considers the impact of IoT on eCommerce, it undoubtedly poses some real threats. But then keep in mind the dependence of mankind on the internet, that day is not far away when it would be impossible to stay away from it, and that is why IoT is inevitable.

Summing up

The involvement of IoT in eCommerce is fast approaching. The features that I have listed down above are the notable Internet of Things in eCommerce trends that the world is bound to see in 2018. For every person looking to get eCommerce web development services, be sure to get IoT features integrated with the website

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