Your company website is the face of your business upon which your brand reputation relies on. That is why it is vital that you design it effectively in a way so that your business ideas get best represented by it.
Designing a website in the right way is both science and art. It requires visualisation from the perspective of the users, calls for an artistic endeavour and then needs converting the design, which is visualised, into profound creativity.
But there are many companies who copy another company’s design and then start using it as its own. This obviously does not suffice to meet the criteria of a great user-experience. As a result, such sites achieve low ranks in the major search engines and fail to attract more traffic.
To avoid such circumstances from cropping up, you have to evade some of faulty practices that are responsible for a poor website formation and diminished SEO rankings. Just read on to know.
Very Slow Loading – Until and unless the users interact with that part of the page the lazy loading does not allow the images and the content to load. Only the visible part of the content gets indexed by the spiders. Now, the unloaded contents and the images will not be indexed and eventually the rest of the page will not be able to load. Clearly, this will hurt the page traffic and affect the SEO rankings adversely. That is why this is something that your website development team must avoid always.
Using Tables in Website Layout – Most of the tables in a web page layout use a number of attributes like that of nested tables, rowspan and colspan. This makes the web page layout very complex. The maintenance of the table is the actual challenge, designing it is quite easy. The content within the table becomes tricky and challenging to understand when read from left to right or top to bottom. Many readers find it difficult and confusing to read it in the sequence that is displayed in the HTML. HTML 4.01 does not allow it while HTML5 advocates it. If you use CSS, then presentation can be kept separate from the HTML. In case of the CSS, it becomes a bit simpler to maintain. Tables also affect adversely the SEO of the page by obstructing the page flexibility. So you should try to evade using tables in case of your website.
Infinite Scrolling – You must understand that even though scrolling is frequently used across many websites like that of ecommerce platforms, it is not for every website. The goals of the website should actually decide the technique of the content. If the content structure is flat and if the goal of the website is to continuously stream content then, in that case, this type of a structure can be very useful. But it can hurt the user experience if the he or she is looking for a specific task or to compare the choices. Therefore, infinite scrolling can be harmful for the sites that are focussed on task accomplishment undertakings.
The above are some of the mistakes that you must avoid for building a successful business website that will help attract more traffics to your site and eventually lead to better conversions for your business. A reputed company of website design in India can help you achieve your desirable results without making a dent in your pocket.