Diane Hamilton

The Top 8 Most Common Types Of Corporate Events

A large sum of money is invested in the corporate business events industry every year. We are talking about more than 122 billion euros. A significant percent of this amount is usually spent on hotels, conference centers, restaurants, private clubs, and convention centers. No wonder, then that the Event management services for Corporate Events and everything that accompanies them is big business.

Some large companies and organizations have their own in-house, corporate event management teams and organizers. Others have a contract with an event management agency that specializes in corporate events. Many others, especially small companies with very limited access to resources, award the task of organizing their events to an employee that displays good organization skills, which doesn’t always work out in the company’s favor.

Types of Business Events:

Events are the focus of your company as a sponsor, and they can raise brand awareness significantly. Whether in a corporate environment, non-profit association, or government agency, the most popular corporate events usually focus on communication of your brand’s importance in the industry. If you are organizing a business event for your company or on behalf of an event management company, take a look at the ten most common types of business events that target customers, employees, or suppliers very effectively.

1. Seminars

Seminars are usually the shortest events that can last a couple of hours, a day, or even a few days at times. Seminars and workshops are educational events that can be used to increase the knowledge base and skill sets of your employees quickly, or communicate your company's experience on a specific subject to your target audience. The purpose is to plan and organize these events keeping in mind your target audiences, to provide them with the relevant information.

While seemingly similar to conferences as both are interactive and dynamic events, which allow the audience to interact with the attendees to discuss opinions and share knowledge, they are subtly but significantly different. The key to a successful seminar is taking into account the target market and what your company wants to achieve with that market. So, if you are looking to increase your employees' knowledge base to increase productivity, or educate customers about a new product, a seminar is ideal for you.

2. Conferences

Conferences, on the other hand, usually have multiple sessions that take place at the same time that they are more oriented towards different interests, different positions or roles, and even different skill levels. Attendees have the opportunity to share knowledge and information. These significant events are often aimed at training and education, and may vary depending on the audience. They usually take place in hotels, start with an opening session and then conduct specialized sessions separately. A conference is generally scheduled for at least half a day, but usually last longer, often going on for up to a week at a time.

3. Trade Fairs

Companies attend fairs, as an activity where they will undoubtedly expand contact bases and may even close sales. They can choose to organize their own or sponsor an existing fair to reinforce their image as an industry leader; where the guests are members, clients, potential customers, suppliers, and the competition as well. There are many logistical details to ensure that the display is as attractive as the content and promotional material on offer, including the promoters as well who act as the ambassadors for the brand. The more knowledgeable and social they are, the better it is for your brand presence there.

A fair brings together individuals from a particular industry or profession, including various companies that compete in that market. Usually, fairs are significant events held in convention centers where companies invest in booths or creative stands that display their products, services or brand, with protocol staff. Some trade fairs also get significant media coverage from corporate media entities.

4. Team Building, Incentive or Integration Programs

The cornerstone of a business is to have a strong team and a team building event is ideal for encouraging and motivating your employees. The goal is to boost the productivity of your employees. This is achieved through activities that generate trust, strengthen relationships, and increase morale.

Executive withdrawals and incentive programs are often carried out in centers with exclusive destinations, and are usually the most marketable events for any organization. Business development and organization planning are usually the primary topics on the agenda, but the same importance is given to entertainment and social activities as part of the original incentive and reward program.

Executive retreats and incentive trips usually last between three and five days and require attention to site selection, lodging, transportation, catering, business meetings, sports and recreation, and other activities.

5. Golf Events

Most executives love their annual golf tour. Relationship management is the main objective of such events but they can also turn into very competitive events if conducted with the executives of competing businesses from the industry.

6. Social Events

Social events allow guests to spend leisure time with other attendees in a very relaxed, social environment. Such events give guests the opportunity to build more social relationships, while also letting them learn more about each other's business priorities. Social events can range from programs aimed at the appreciation of employees to showing appreciation for a client, both of which have become staples in the corporate sector. Such events are also great places to seal deals and for business maneuvering.

7. Training Events

Training events are intended to build on the trust of employees, goodwill and morality based on the strengths of the company. Team building events also provide a unique opportunity for employees to spend time together in a work environment, while not working. They participate in activities together to solve puzzles and complete objectives, which are designed to encourage teamwork and problem solving.

The objective, which is achieved by integrating members of various interlinked departments such as marketing, sales, trade marketing, administration, and collection, is to strengthen their relationship, commitment, support, and trust. In fact, some companies specialize in organizing team training events in indoor and outdoor courses. That said, team building events can also focus on other types of team activities such as workshops on specific subjects.

8. Product Launch Events

Product launch events are designed to get the maximum impact of a product launch on their target audience. The objective is very simple: launch the new product or service with a big bang to get as much attention as possible. They are a great way to educate customers about the new product’s offerings, as well as introducing them to suppliers to build trust and confidence, while highlighting the same on the media. The most popular product launch events are usually very consumer oriented. Such events are often used to generate media coverage and create hype well before the launch of the actual product to help kick off sales. The presentation event can include a striking introduction to the product, along with an address by the executives and people behind the new product, as well as a bit of insight into how the product came into being.

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