7 Common Mistakes to Avoid While Planning a Corporate Event

According to Forbes, event planning is one of the most stressful jobs in the world. Planning an event, especially a corporate event can be a challenge and one small mistake can turn into a disaster. There are so many things to think about when you are planning a corporate event. Every event planner is well-aware of all the efforts when they are assigned the task of organizing a corporate event.

Organizing an event is the delicate balancing act of organizing and strategizing, with lots of risks. There are so many things to consider when you are planning a corporate event, and many people even don’t know where to begin. Whether you are part of an in-house event team or a trusted consultant, go through the below list of the most common mistakes made while planning corporate events, and how to avoid them:

1. Not having a defined goal: It’s not recommended to start the event planning process without establishing the corporate goals. Firstly, you need to understand how the particular event will help the business. You must define the goal, what the business/corporate firm is trying to achieve with that event? Thinking in this direction will let you set high-level goals and plan the event.

2. Not being tech-ready: It’s important for the technology team to carry out a full tech check and ensure that everything is working accordingly. This will involve TV screens, adapters, projectors, microphones, and other technology devices/tools which you are planning to use in that corporate event. Pursuing a corporate event management course from a reputed institute trains the professionals on all these aspects.

3. Not knowing your audience: Once after setting the goals, it’s time to set measurable objectives like the number of viewers, registrations, returning attendees, and more. You can create a perfect event, but if its theme, presentations, or sessions are not the right match for the viewers and guests, then it’s of no use.

4. Selection of the right venue: To make an event successful, it is important for the event planner to decide the perfect venue. And, when you are planning a venue, it’s important to read more about all the tiny details. You should know who will be the audience and how many you expect to attend the event. Make sure to keep in mind all the amenities that a venue can facilitate such as catering, parking, security, etc.

5. Poor communication: Effective communication is one of the most important skills that support any event. Sometimes, this skill is underestimated. While planning a corporate event, a lack of communication may prove extremely throbbing in the long run. So, it is extremely important to make sure that team members are accurately aware of the event and their duties along with what is expected from them.

6. Last-minute actions: It is important to provide a time frame whenever planning any kind of event. Make sure to include the additional time in case of any unforeseen conditions. Planning your actions without adding this buffer time may cause a situation where one failure may result in ruining the event.

7. Budgeting: This is one of the most important aspects to consider at the start while planning the event. The very first item on your to-do list should be planning/creating the budget. It’s better to understand how much you have to work with and once you know that, you can break it down to allocate it based on the quotations by vendors. Assign a member of your team to be in charge of the budget.