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Ulta Is Giving Sephora A Run For Their Money


Sephora used to be that planned, every couple of months shopping spree. The one where I could find some higher end brands, haircare, awesome skincare and lots of exclusive "sets". Samples galore and even sampler sets to my hearts content. I was VIB for over a decade, enjoyed my birthday month "gift" and generally just didn't get overly excited about the "perk" system.

Ulta was the run to the store, grab necessities, drugstore makeup, the occasional Ulta exclusive high end brand palette or set. I've had my hair cut there as well. Definitely a store for skincare as well.

Then they started their point/perk system and I quickly became Platinum! I started seeing immediate dividends on my purchases. Over the last two years they started adding more high end brands, access to brands that you only could get at a shopping mall, or Sephora!

Ulta was quickly becoming my go to place. Even my internet purchases were from Ulta! No, I can't get samples there, no there aren't any sampler sets but they were getting more of my money each year. And now, the brand selection has broadened even further!

Yes, you could say Ulta gets the most of my cash and time but, Sephora will always be that dreamy swatch and sample land that especially beckons me during holidays.

Are you shopping at either store more? Would love to hear from you! Let us know in the comments.

Blessings, Sherry

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