Online music marketing comes in all its forms. The most common practice from what I can see is social networking sites. Social media sites are great places to market your music, but it will be beneficial for you to dig even deeper. To really boost your online music marketing campaign, you need to be active in music forums. You can use Rock Forums and I'm sure you've at least heard of them, but there are certain ways to interact on forums to really maximize your results.
It is important to get involved in forums that will allow you to promote your music to a specific audience. For example, if you play grunge rock, try to find grunge rock forums and if you play punk rock, search for punk rock forums. The idea is to find the exact subgenre of the main genre you are in. This will make your name reach a very specific audience. You may be promoting to a smaller group of people, but your online music marketing campaign will improve.
Participate in approximately three different forums and post to them regularly. It is very important to behave correctly in these forums so that they receive you with open arms. If you join a forum and start putting your band's name everywhere, chances are you will get kicked out of the forum permanently.
Register in the Rock Forums using your real name and not the name of your band. People want to interact with a person other than the name of a band. Get involved with the community on the forum. Start by asking and answering questions. Comment on threads, post new threads that can help other users on the forum. You want to establish yourself as a quality forum member first before promoting your music. Other forum members will be much more interested in your music after they feel like they know you a bit as a person. With the right interaction, you can find yourself in an online music marketing goldmine. Take it easy and build trust with other forum users.
Successful online music marketing can be achieved on forums if you use them correctly. Find the forums that target your gender and subgenre, and most importantly, make sure you conduct yourself with integrity.