India: A fascinating destination for film making and post production work
India is one of the largest film producer in the world. Bollywood alone is valued at $2.28 billion industry, with an expected growth of 11% in the year 2017 as per a study conducted by Associated Chambers of Commerce & Industry of India (ASSOCHAM). Apart from Bollywood, Indian South Indian and Punjabi films are liked by people around the world. Growing demand of Indian Films around the globe has also created huge demand for Indian film-makers and trained professionals. Major Indian cities like Mumbai, New Delhi, Bangalore, Chennai, etc. have immense opportunities and growth potential for workforce talent in the area of films and television. As per the KPMG report 2018, Indian VFX and Post-production Industry has registered strong growth of 21.1% in the FY2018 and is expected to grow by 16.9% between the FY18-23. The Industry has reached 56.8 INR Billion in the year 2017-18. The post-production industry seems to be stagnant globally but is growing substantially in India. Indian VFX and 2D-to-3D services are growing significantly.
Film Making in India
India is a popular post-production and film making destination. Indian traditional culture is also one of the major attraction for filming movies in India. Availability of low-cost facilities and skilled talent at a comparatively low cost is what making India a global post production hub. With world class post-production capabilities in VFX, 3D and animation making India, an outsourcing destination of post-production services. Not only for Post-Production, India is a perfect location with beautiful sceneries and exotic locations for filming movies. Government of India is encouraging foreign producers to shoot in India by providing necessary supporting services. A foreign producer, can come to shoot a film in India, from entire shooting to the post- production, he can save a cost and make a movie with comparatively low cost as of other developing and developed countries. There are several examples available of foreign movies shot in India and got huge successful and appreciation in the international market. Many big Hollywood movies are shot in India like Slumdog Millionaire, Million Dollar Arm, The Namesake, a mighty Heart, Mission Impossible 4, Gandhi and many more.
Post production services in India
Post Production starts once the stages of shooting are over. India is a one stop destination for all the post production services. High quality services with latest technology at competitive cost is attracting huge post-production work to India from worldwide. Popular Post-Production Services offered by India includes –
1. Video Editing
2. Colour Corrections & Color grading
3. Writing, recording, and editing of the soundtrack
4. Visual Effects, 2D-to-3D conversion
5. Animation
6. Camera angles
7. Video resizing
8. Sound design, sound effects, ADR
9. Distribution
10. Dubbing, etc.
Post production professionals in India
India is a hub of talented and skilled professionals offering both production and post-production services. Indian cities like Mumbai, Bangalore, Chennai, Delhi, etc. are some very popular cities offering post-production services to both domestic and international content. Mumbai has many big post-production houses due to the presence of ‘Bollywood Industry’ in Mumbai. Bangalore is Indian technological hub, much ahead in technology supported services like Animation, 2D and 3D pictures, VFX, etc.
Some very popular post production houses in India are-
1. Prime Focus India- Prime Focus India is India’s largest creative services for VFX, production and post production services. It provides services like Visual Effects, DI/Colour Grading, Picture Post and many more. It has proven track record of successful projects like Bajrangi Bhaijaan, Mary Kom, Ra One, Neerja, My Name is Khan, Chandni Chowk to China, etc.
2. Ultra-Digital Studio- Ultra is one of the best post production companies in India with esteemed national and international projects. Well-equipped with both the latest technology and highly experienced domain experts producing quality results. Specialized in Scanning & Digitization, VFX, Restoration, 3D Conversion, etc.
3. Reliance Media works- Situated in Mumbai, Reliance Media Works provide wide variety of post-production services to its clients like video editing, subtitling, compositing and VFX, quality technical checks, audio mixing and dubbing, dubs and masters, DVD authoring, transcoding and vas, movie mastering, fcs services, s & p edits and many more.
4. The Edit Room- It is a post-production studio equipped with editors, VFX professionals, colourists, sound engineers and post-production supervisors based in Bangalore.
Its major services include online and offline editing, DI/Color grading, sound production, VFX and compositing, etc.
5. Goa Film Services- It is a premier TV production and international film company in India with dedicated film production professionals from India and Europe. The range of services includes the Film Location Scouting, Permits & Permissions, Casting, Camera & Lighting Equipment, Crew, Set Construction, Catering, Transport & Accommodation, Post Production and many more.
Apart from the above companies India film services (Gurugram, Haryana), Goa film services (goa), Phoenix interactive (Mumbai), Global visual effects India Pvt ltd (Hyderabad), etc. are some other popular post production service providers in India.
Incentives offered by India
To get the outsourced projects from abroad, it mainly depends on the incentives provided by the Indian Government. India where labour cost is low and quality of services is high, government support in terms of incentives can do wonders for the industry.
Indian government is providing various incentives to encourage the foreign producers to come to India to shoot films and Post production work. To make film production in India, a lasting impact, various benefits such as easy processing of visas, tariffs facilitating road or shooting permits, accommodation and travel discounts, etc. are provided to foreign producers inspiring them to come to India. It is helpful in not only boosting the tourism while also creating employment opportunities in the country. The Ministries of Information & Broadcasting and Tourism have also signed a MoU to provide incentives to the film industry. It is to provide budgetary support for identified film festivals in India and single window clearance for shooting permission for films to promote India as a filming destination both for the domestic and foreign film producers.
