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Hurray developed quickly all through the 1990s. In the same way as other web indexes and web registries, Yahoo included an online interface. By 1998, Yahoo was the most mainstream beginning stage for web users,(32) and the human-altered Yahoo Directory the most well known pursuit engine.(25) It likewise made some prominent acquisitions. Its stock cost soar amid the website bubble, Yahoo stocks shutting at an unsurpassed high of $118.75 an offer on January 3, 2000. Be that as it may, after the website bubble burst, it achieved a post-bubble low of $8.11 on September 26, 2001.(33)

Hurray base camp in 2001

Hurray started utilizing Google for inquiry in 2000. Throughout the following four years, it built up its own hunt advancements, which it started utilizing in 2004. In light of Google's Gmail, Yahoo started to offer boundless email stockpiling in 2007. The organization battled through 2008, with a few expansive layoffs.(34)

In February 2008, Microsoft Corporation made a spontaneous offer to gain Yahoo for $44.6 billion(35). Yippee formally dismissed the offer, asserting that it "significantly underestimates" the organization and was not in light of a legitimate concern for its shareholders( After three years, Yahoo had a market capitalization of $22.24 billion.(38) Carol Bartz supplanted Yang as CEO in January 2009.(39)(40) In September 2011, she was expelled from her situation at Yahoo by the organization's administrator Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.(41)(42)

In mid 2012, after the arrangement of Scott Thompson as CEO, gossipy tidbits spread about approaching cutbacks. A few key administrators left, including Chief Product Officer Blake Irving.(43)(44) On April 4, 2012, Yahoo declared a cut of 2,000 jobs,(45) or around 14 percent of its 14,100 laborers. The slice was relied upon to spare around $375 million every year after the cutbacks were finished at end of 2012.(46) In an email sent to representatives in April 2012, Thompson repeated his view that clients should start things out at Yahoo. He likewise totally revamped the company.(47)

On May 13, 2012, Yahoo issued an official statement expressing that Thompson was no longer with the organization, and would quickly be supplanted on a between time premise by Ross Levinsohn(48), as of late selected leader of Yahoo's new Media group.(47)(49)(50) Thompson's aggregate pay for his 130-day residency with Yahoo was in any event $7.3 million.(51)

On July 15, 2012, Marissa Mayer was delegated President and CEO of Yahoo, successful July 17, 2012.(52)(53)

Yippee! sign at Times Square

On May 19, 2013 the Yahoo board endorsed a $1.1 billion buy of blogging website Tumblr(54). Tumblr's CEO and author David Karp would remain an extensive investor. The declaration apparently meant a changing pattern in the innovation business, as expansive partnerships like Yahoo, Facebook, and Google obtained start-up Internet organizations that created low measures of income as a manner by which to associate with sizeable, quickly developing on the web networks. The Wall Street Journal expressed that the buy of Tumblr would fulfill Yahoo's requirement for "a flourishing interpersonal interaction and correspondences hub."(55)(56) On May 20, the organization declared the procurement of Tumblr authoritatively and the exchange finished in one month(54)(57). The organization likewise declared plans to open a San Francisco office in July 2013.(58)

On August 2, 2013, Yahoo gained Rockmelt; its staff was held, however the majority of its current items were terminated.(59)

Information gathered by comScore amid July 2013 uncovered that more individuals in the U.S. visited Yahoo sites amid the month than Google; the event was the first occasion when that Yahoo outflanked Google since 2011.(60) The information did not check portable use, nor Tumblr.(61)

On December 12, 2014, Yahoo! finished the procurement of video promoting supplier BrightRoll for $583 million. (62) On November 21, 2014, it was reported that Yahoo had procured Cooliris

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