John Booth

The Different Types of e-Commerce

In this digital age in which the Internet is so prevalent, the concept of e-commerce, which offers many benefits to the merchant and the consumer, is popular. Most people think that E-Business is buying and selling across different websites, but it's much bigger. In fact, there are many types of e-commerce, which we will learn in detail in this article.

In general, e-commerce involves every online transaction. However, although this idea is true, we must be more specific.

Types of ecommerce according to the identity of the parties to the business process

E-commerce can be classified according to the identity of the parties to the business process into five main forms:

1- B2B Ecommerce

B2B is the business activity between two companies. All electronic transactions of goods or services here take place between companies. That is, the seller is a company, and the customer is also a company. An example of such companies is: software companies, marketing agencies. In this type of business, sales and decision-making take longer than usual.

2- From the company to customers (B2C Ecommerce)

It is the traditional model in which the company sells its products to customers, but this is done through electronic stores such as the site "Amazon". It is the most prevalent e-commerce model. Here, the sale and decision-making process in short periods and characterized by speed.

This type of trade has evolved considerably, due to the advent of the web, and there are already many online virtual shops and malls, which sell all kinds of consumer goods, such as computers, software, books, shoes, cars, food, financial products, digital publications, etc.

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3. Trade between consumers (C2C Ecommerce)

One of the types of e-commerce model (C2C), which deals with the model existing relationships between consumers, and includes sales that take place between two ordinary people! This type of business is very common in handicraft exhibitions, or sales sites offering used items for sale!

In general, these transactions are done through a third party, which provides an online platform where transactions are already performed such as classified ad sites.

4- Individuals of companies (C2B Ecommerce)

It happens when people sell products and services to companies, a model that was not very widespread until recently. This type of e-commerce is very common in crowdsourcing projects. A large number of individuals make their services or products available for purchase to companies seeking to specifically identify these types of services or products.

Examples of such practices are social media advertising such as influencers who advertise for businesses and stores in Instagram, Snapchat or Twitter. Or simply Freelance platforms like Upwork.

5. From Business to Government (B2G)

It is a business in which the government is the sole client of companies, such as Synergetics Inc., which provides government agencies with services and contractors.

There is also the “” sector, which includes government sales to private companies, and the “G2C” sector, which includes government sales to individuals.

Classify Ecommerce as sold or purchased

E-commerce types can also be classified according to products or services sold online. Below is a list of the types of e-commerce as sold or purchased.

1. Stores that sell physical goods

Often represent online retail. It can include clothing stores, household items, gifts etc., to name a few.

Stores selling physical goods display items online and enable shoppers to add the things they love in their virtual shopping carts. Once the transaction is completed, the store ships orders to the shopper, and an increasing number of retailers are delivering the products inside the physical store hand in hand.

Some examples of these e-commerce stores include, for example, eyewear stores such as Warby Parker, Bonobos men's clothing store, and Zappos shoe store worldwide. In Arabic, we can mention Namshi, a shoe specialist, Jollychic,, and Noon. For example .

2. Electronic stores that sell services

Services can also be purchased and sold online. Consultants and freelancers (freelancers) are usually involved in e-commerce for online services.

An example of this is the site of Fives, Pfeiffer and independent market. Persons wishing to purchase from the service sites must submit an order on the website prior to the seller's delivery of the requested services. It is preferable to contact the seller for availability to receive service requests.

Some service providers, on the other hand, ask you to communicate with them first (ie booking a consultation) to determine your needs in more detail.

3- Electronic stores that sell digital products

E-commerce is inherently, high-tech, so it is not surprising that many merchants are selling “electronic goods” online.

Common types of digital products include: e-books, e-training courses, programs, graphics, images and virtual goods.

Examples of sites that sell digital products include:

- Website Shutterstock (a site specializing in the sale of graphics and images), if you are looking for a picture for example to use in your designs or ads you can buy from this site

- Udimi (platform for online training courses) and the like in the Arab world platform for realization, where you find many courses in the form of video in various fields.

- Slack (a company that provides instant messaging, archiving and collaboration with teams), Slack is a chat program that is almost similar to known chat programs but provides specialized tools for messaging for business or different teams.

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