Interactive Digital Displays - A Small Overview

The newest trend in point-of-purchase advertising is hybrid (or interactive) digital displays. It's difficult to think that a technology like digital displays, which is still regarded in its infancy by some, has entered a "2.0" phase, yet this is an area recognized for quick invention.

This newest generation of digital displays, like Web 2.0, emphasizes on interactivity to engage viewers and encourage them to participate in the material presented on the signage. So, how does it operate and what advantages does it provide? We'll address those concerns here.

Involving the Audience

The usefulness of digital displays has been extensively researched. We know they get a lot more attention than static signage. We know how to build them for maximum impact, and we're learning how to calculate their ROI. With the addition of interaction, industry analysts will have much more to discuss.

Interactivity is nothing novel in and of itself. For years, many retailers have employed interactive kiosks to assist consumers to identify things, providing additional information about their products, and allowing them to print coupons or shopping lists (e.g. from a gift registry).

Retailers can tailor content and reach consumers like never before by combining the interaction of a touch kiosk with the larger reach of a digital sign. As a result, businesses may engage consumers on a whole new level.

Check our video on Youtube about Touch kiosk below:

How Interactivity in a Digital Display Works

Consider yourself at a clothes shop. A short clip of models wearing the apparel is shown. When you touch a "hotspot" on the screen, the display changes to an interactive touchpad where you can examine sales deals, current availability, and wardrobe combinations.

You're in your neighborhood grocery store's bread section when you see digital signs advertising a new product. As you get closer, the text changes to a video describing how simple it is to cook the item and how it will fit into your family's meal plan.

You're thinking about lunch alternatives in the food court near your workplace. You see a message on a digital sign instructing you to text and save money. You text in and get a voucher on your phone, which you may present to the cashier to claim.

These are just a few of the applications for hybrid digital displays. And what are the advantages for retailers? Customers have a positive shopping experience and are more likely to tell others about it; retailers learn which images and messages are attracting customer attention so that they can plan future content, and retailers can improve their image as the cutting-edge retailer that wants to develop a relationship with their customers.