Katherine Conley

What are the Various Modes of Advertising

Advertisements are useful and essential for every company or product in order to promote themselves. It can reach different people in various places while walking around the town, watching television, browsing the internet, etc. Nowadays, there is a wide variety of advertising options available. Advertising plays a major role in a company’s marketing strategy. Most companies use advertising to share information about their services and products. In this article, we will discuss the various modes of advertising.

Types of Advertising:

The following are some of the different types of advertising that can be used by companies in order to promote their services, and products and reach their target customers.

Print Advertising:

This type of advertising refers to the printed advertisements that you can often see in magazines and newspapers. Also, this includes other printed materials such as flyers, brochures, door hangers, etc. If a company placed an advertisement in the local newspaper helps in finding the target customers within their location. Door hanger marketing tends to receive more focused attention from the customers and receives immediate results from them.

Direct Mail Advertising:

It is a type of print advertising. In this, a company sends advertisements to their customers through the mail. The advertisements can be sent in the form of brochures, flyers, door hangers, catalogs, newsletters, etc. This helps the companies to find out even more targeted customers than other advertising types because it distributes the ads through direct mail. For example, if you open a hair salon, you can create a flyer about the opening and send it to the residents located within the area of the salon. Including a discount coupon with the mail can be helpful in attracting new customers.

Television Advertising:

It is a type of broadcast advertising in which the companies can advertise their service or products through 20 to 60-second TV commercials. This type of advertising is costly but it can be regularly repeated your advertisement for a period of time. Repeated advertisements also help in increasing brand awareness and building recognition. The cost for this advertisement type can vary due to some factors that include ad length, geographic reach, frequency of repeating, etc.

Radio Advertising:

Radio advertising is also a type of broadcast advertising that plays advertisements during program breaks. Radio advertisements can be heard by the customers while doing other activities such as driving, doing household work, etc. This type of advertising also enables the repetition of advertisements that helps in giving more recognition to the customers of the company. They can also learn when to play the advertisements in order to attract their target customers.

Social Media Advertising:

Social media advertising is more popular in today’s world and helps in promoting services or businesses on various social media platforms. This helps the companies to target specific audiences based on their location, age, and buying habits. You can pay for the platforms to promote your advertisement, or you can use more organic methods. This type of advertising is more cost-effective which helps the business to spread awareness of their brand.


Advertising is a type of marketing that helps companies to promote their services and products to attract new customers or retain the trust of existing customers. From the above, you can get a piece of detailed knowledge about the type of advertising for your business.

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