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Content marketing is more than just 3 million blog posts published in a single day. It’s a vital tool for a successful marketing strategy. Today’s buyers love valuable free content that are relevant and compelling. Content marketing helps brands convert prospects into potential buyers. It’s a type of strategy that educates people without selling your products and/or service.
With limited resources and a vast number of competitors, driving traffic to your website can be a colossal task. For this reason, companies are investing their resources to improve their content creation. In fact, 89% of B2B companies use content marketing. 39% of them plan to increase their budget. As businesses, it’s important to understand what it does for your company and considering content marketing or Online Marketing for Physiotheraphy Company, for example. There are several of strategies that work best for your businesses.
Let’s explore the benefits of incorporating content into your marketing endeavours:
Amplifies Your Brand Awareness
There over 4.2 billion people who use the Internet worldwide. Most of them are looking for the products and services that you offer. However, they haven’t gotten the chance to discover your brand. By creating comprehensive content, you’re providing value to these prospects. If they have read your content and find it engaging, they’ll think highly of your brand. Brand awareness is an important aspect of running a business. It impacts how many clientele you acquire.
Work on engaging potential leads and building awareness to your business. Make sure to publish content that is useful, relevant, and informative. Strong content allows you to showcase your business and what you represent. Brand awareness isn’t about whether people can recognize your brand name. Make your target audience understand what makes your business unique. Share information about your business. Make it clear what sets you apart from your competitors.
For example, set an About page of your company on your website. Describe the culture of your business and what makes it special. You can also set a different page that outlines your products and services. Be more specific, you can add opening hours and contact information too.
Provides an Outstanding ROI
Creating and sharing content is an excellent way to get your message in front of your target audience. More than 70% of people prefer to learn about a product or service through content rather than ads. Almost half of all marketers plan to use content to reach their target market. If done correctly, content marketing can be a great strategy to boost your return on investment. Sharing your blog posts on social media can increase your inbound traffic, brand awareness, and customer engagement.
Content marketing is an ideal strategy because it doesn’t cost much. The longer it stays on your website, the more it will likely get shared and gain links. In other words, it’s a flexible form of marketing. It has the potential to get back all the time and money you’ve invested. All you need to do is create remarkable content that adds value to your audience. It also includes a wide variety of forms:
• Blog post
• Case Studies
• Slideshows and presentations
These are great options to market your business or improve traffic to your website. Be sure to choose the right platform and invest in a long-term strategy for it to become fully effective.
Credits: Rick Bannerman
Helps You Improve SEO
The average searches Google receives per second is over 63,000. Each search can be an advantage for your brand to connect with your target buyers. You can maximize this opportunity by producing high-quality content combined with search engine optimization. SEO is the process of optimizing your website to perform better on the search engine results page (SERP).
Publishing informative content on your blog can bring website traffic. When people search on Google, they seek information about their questions. Providing them with content that answers their needs improves your online visibility. Google will present your content in their search results. If they find your content helpful, they will more likely purchase your product or service.
Keep in mind that search engines also consider the quantity and quality of your content. One study showed that the top ranking pages on SERPs tend to have the highest amount of content. The average content length is more than 2,000 words. Does longer content rank better? Not necessarily. Avoid posting articles that lack substance or have poor quality. It only makes potential prospects leave your website. If Google notices these changes, it will demote you to a lower rank. However, substantial and detailed content is longer. It makes sense that it correlates with the top search rankings.
Nurtures Relationships With Customers
It’s vital to nurture customer relationships to encourage repeat business and turn them into advocates. A great way to do this is through customer loyalty. Provide value to your target audience through quality and engaging content. Ask bloggers, content creators, and influencers to write about you and share your content. In this way, your target customers develop a more personal relationship with your brand. As your piece gets higher circulation and shares, you gain credibility. A five star rating is highly effective at increasing your trustworthiness.
Educate your target market through important topics. Keep them updated through content email marketing. Writing relevant content builds and fosters a strong relationship towards your audience. They’ll start relying on your website as their primary source of knowledge.
A thoughtful email greeting or a personalized blog post can move readers closer to a sale. Get to know your audience, publish articles that are appealing and authentic. Earn their trust. If they start reaching out, this portrays that your building a meaningful relationship towards them.
Writing a blog post only costs time. Content marketing is incredibly cost-effective and offers compounding returns. Consumers prefer to read how-tos and guides than a blatant traditional advertising messages. According to Content Marketing Institute, content marketing costs 62% less than outbound marketing. It even generates more than three times as many leads. This makes it more ideal since traditional advertising can cost up to $6,000 per month. In Canada, you can spend as little as $1,000 per month for a digital marketing agency.
Most marketing companies offer article writing services as part of their expertise. The advantage of hiring a digital partner is that their staff are experts with writing for marketing purposes. They have the right knowledge on how to optimize your content for search engines. Plus, you’ll be working with their writers over time. Therefore, they’ll understand your customers’ behaviour and create content fit to their needs.
This type of marketing yields great results in the long run. Once you start investing in content, it stays on your site and continues to generate sales for years. You don’t have to pay for an ad space. A one-time investment on your page cay pay off much more as it continues to attract more leads to your business.
Content marketing opens opportunities for your business to grow. It offers a genuine /connection to your audience through words. You may not see significant changes in a few months. Any positive observation or an increase in website traffic means you’re on the right track. Look for progress, getting a following takes time. Be consistent in your content marketing efforts.
The bottom line is to produce valuable content that can turn your consumers into lifelong customers. You can do this by hiring a digital marketing agency that expert . For instance, you can find someone that provides SEO services in Jacksonville.
In a world where ads bother people, sometimes, it only takes a single helpful article to market your brand. If these benefits sound appealing, start developing your content marketing strategy today.