Leaflet distribution is one of the most effective marketing methods available for you to consider. Before you move forward with this marketing method, it is important for you to have a clear understanding on how to plan your route. That’s because proper route planning is needed to ensure that you are receiving maximum possible results out of your leaflet distribution efforts at all times.
Here are some of the tips that you need to consider while you are trying to plan the ideal route for leaflet distribution.
Take a look at the timeline
To begin with, you should have a clear understanding about your target audience. Then you can understand how many offices and houses that you need to cover. You can refer to the facts and get the exact numbers or you can get an estimation for this. If you are estimating, you need to make sure that the estimations are accurate as much as possible. Then you will be able to refrain from trouble and unexpected surprises.
There are specialized agencies, which will be able to provide assistance to you with understanding the target market as well. If you feel that you are not in a position to get the job done on your own, you can think about contacting such entities.
Once you are aware about the target audience, you can go ahead and figure out the time that you will have to spend in order to complete the flyer distribution process. This varies based on the number of individuals that you have for flyer distribution as well. In such a situation, you can distribute the total number of houses and offices from the number of distributors. Then you can understand how many work hours are required to get the job done.
Plan the routes
You should plan the routes only after understanding the target audience. Otherwise, you will not be able to plan for the most efficient route available to cover up your target audience.
If you are hiring an expert service provider, you can overcome this route planning process. That’s because they are aware about the most efficient route to take based on their industry experience. If not, you should take the map and locate all the routes that you have to travel in.
You can print the map with an online service such as Google Maps. Then you will have a clear representation about the roads as well. In there, you should outline the exact areas that you should cover. Then you should allocate the individual distributors to each and every area.
Once you are done with assigning individual flyer distributors, you should pick one by one and draw the most efficient route. In here, the most efficient route will be the one that the distributor can travel to cover all the houses and offices, without going in the same path twice. While keeping this definition in mind, you can define the starting point, ending point and the exact route. You should clearly communicate this route to the distributors. Then they will be able to stick to it.
It is better if you can assign the flyer distributors that are already familiar with the area. Then they will be able to follow the route and they will be able to use their background knowledge to further speed up the process. That’s because the chances available for them to get lost is minimized.
Hire the right leaflet distributors
As mentioned earlier, you need to make sure that you are hiring the right leaflet distributors to get the leaflet distribution work done at all times. If you can pick the right team at the beginning and handover the work to them, you will get the opportunity to overcome numerous frustrating situations that you may have to face.
Some of the leaflet distribution companies are offering comprehensive packages. It is a wise idea to pick and go ahead with a company that offers such comprehensive packages. Then you will be able to get both leaflet designing and leaflet distribution work done with ease. You just need to get in touch with the service provider and explain about the marketing goals that you have, along with other important information.
The agency that you select should have a clear understanding about how to cater your needs. Moreover, you should also make sure that the agency is aware about your specific requirements as well. Then you will be able to get the support offered by the agency to cater to the needs that you have and make sure that your requirements are catered at the end of the day. They will use their knowledge and experience for route planning. Hence, you will be able to get your leaflets distributed to prospects in a timely manner.