Keyword research and keyword placement are the SEO techniques and strategies that prove to be the decisive difference between the two websites. These strategies are mostly used by good white label SEO companies.
A good white label SEO Company will always understand that intelligent keyword selection is extremely important for your website's success. Not having the proper knowledge and/or understanding about the importance of keyword research and keyword placement may severely hurt your dream of ranking higher in the major search engines.
Following are some extremely important tips about keyword research, selection, and keyword placement.
The first, or the most basic step, of creating content for your website or selecting its domain name - depends upon your keyword research. There are many free and paid software and tools, which allow you to search and analyze profitable, related keywords for your website. One of the most popular free keyword research tools is the Google Keyword Tool.
Keyword Selection: Which Keyword Should You Choose?
The selection of profitable keywords is always a dilemma. There is no rule of thumb regarding the selection of keywords. However, for easy understanding of the keyword selection process, the following are some quick guidelines and cases:
One way of keyword selection is based on monthly searches:
1. High Search Volumes: High search volumes should be your primary target. As your profit is directly dependent on the amount of your receiving traffic.
2. Low Search Volumes: Low search volumes should be avoided, because of the obvious above-mentioned reason.
Addresses your client's requirements:
White label SEO providers are SEO specialists, understand your client’s business's nature, and implement appropriate SEO techniques that build up the online reputation of your client's business. They also understand that your business's reputation is also at stake, should any error occurs from their side.
Offer full-fledged SEO services:
White label SEO providers offer comprehensive solutions for all your clients SEO needs. They offer both on-page and off-page optimization techniques to improve the search engine results.
On-page optimization techniques include:
Development of title and Meta tags, keyword-rich content on home page, URL mapping, website design, image optimization, etc. On-page optimization is directly related to a website's usability that greatly affects the web page listing in search engine rankings.
Off-page optimization techniques include:
Link building, copywriting, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client's website. They contribute more to the rankings of a website in search engines.