Keval Padia

How Gamification Improves Customer Engagement and Retention in Healthcare App

It is crucial to capture the attention of users and provide them with a medium and motivation to take action, in order to engage them with an app. Gamification within the app can definitely help this. This is even more important for healthcare mobile apps.

Gamification can offer characteristics or features like rewards, challenges, moving up to a superior level. These are related to progress tracking metrics which can help motivate patients to fight their illness.

Find out the three major ways gamification can help increase user engagement. Read the article here.

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