The most basic tip given to a business owner is to figure out who their target audience is. This applies even more to mobile app development. Why is it more important, you ask?
Because of the absence of face-to-face sales. You have to offer something of real value if you want users to come forward and download your app. Selling is mostly about creating a need. So as a business owner it is your duty to actually create a need.
Why should you identify your target audience? When you know your audience, the game turns largely in your favor. It doesn’t matter if the group of audience is small. There are ways to figure out who the target audience is and then try new strategies to reach them. It is extremely crucial that you do your research before you start developing your app. Research solves 50% of your problems.