What do you do first when you need new marketing ideas? When do you decide that you put books at the end of the day to change the way? Or even look at flat tires in the car?
My guess is: you turn to Google. But did you know that 89% of B2B buyers and 81% of online buyers do the same?
If they encounter a problem, challenge, or even a choice, they Google it. Straight
And so, it's a cold, hard fact that without at least some presence on Google, your business is unlikely to survive long. In this guide, you will discover a strategy for building this presence - Website optimization North-Holland (websiteoptimalisatie Noord-Holland). You will learn what SEO is, how it works, and how to position your site in search engine results. What do you have to do? But before we get started, I want to assure you of something.
Too many resources complicate SEO. They intimidate readers with their technical scope, focus on modern elements and hardly explain anything outside of theory. I promise you, and this leader is not like that. In the following pages, I will break down SEO into its most basic parts and show you how to use all its elements to formulate a successful SEO strategy. (And to stay up-to-date on SEO strategies and trends, check out HubSpot's SkillUp podcast.)
At its core, SEO focuses on nothing more than increasing a company's visibility in organic search results. It helps businesses rank more pages in the SERPs (search engine results pages) and, as a result, sends more visitors to the site, increasing the chances of further conversio
When asked to explain SEO, I often choose it as a strategy to ensure that when someone searches for your product or service category, It finds your website. But it does make the discipline a little easier. It does not take into account elements such as users' need for different information. However, it does reveal its essence.
In short, SEO works for two things: classification and visibility.
It is a process that search engines use to determine where to place a particular web page in the SERPs.
This term describes the extent to which a particular domain is prominent in search engine results. With high visibility, your domain is prominent in the SERPs. Low search visibility occurs when the domain of many related search queries is not visible.
Both are responsible for the main purpose of SEO - providing traffic and conversions.
There is another reason why you should use SEO.
Discipline helps you position your brand in almost the entire shopping journey.
As a result, it ensures that your marketing strategy matches the new buyer's behavior.
Today, more and more people use search engines to find products or services than any other marketing channel. 18% more shoppers on Amazon choose Google. Search engines have a 136% preference over other retail websites. And B2B buyers look for an average of 12 before engaging in a brand.
Besides, they prefer to acquire most of the buying process themselves.
For example, from Habs Spot Research, we found that 77% of people research a brand before engaging with it. Forrester revealed that 60% of consumers do not want to interact with salespeople. Besides, 68% prefer to do their research. And 62 has set its criteria for choosing the right vendor.