If there is anything, us humans have cumulatively accepted and made a part of our lives today is apps. They have changed the way we live and work in the 21st century. Almost anything that we need or want to experience today, ‘there’s an app for that’.
We use mobile apps to do virtually everything. Apps are put to use by people to transact business with their banks, communicate, create, manage their daily lives and work.
Statistics say that that by 2020 mobile apps are projected to generate $188.9 billion in revenues via app stores and in-app advertising.
However, not all mobile apps are successful. Not every app enjoys people’s love and fanfare. AppsFlyer published data that 28% of mobile apps are uninstalled within 30 days.
Where should you start?
In order to become a quintessential component of the ever-growing mobile app industry, organizations and entrepreneurs have to largely focus on creating apps that are intuitive, interactive and user-friendly. Apart from this, the app should be optimized correctly so that it remains engaging for the users and brings in the required revenue.
At the time of developing mobile apps or when you hire mobile app developers, companies need to carefully scrutinize the end results, which should be based on the following:
>> The core purpose of the mobile app
>> How the users will achieve that purpose
>> What benefit the client will receive from the app
>> How the client will achieve that benefit
Scope of improvement in the future
The mobile app development team need to carefully analyze these factors before beginning the app development process. Then, during this process, they must avoid these common mistakes.
1. Making a mobile app a reflection of the website
Most of the times, people incur the mistake of giving the same look, feel, and functions to the mobile app as you find on the website. This is a common mistake that requires immediate attention.
Many enterprises expect mobile app users to identify their mobile apps with their website, even to the extent of keeping the colour scheme and the overall theme the same. However, the also often desire their mobile application to have the same functional capability as their website.
This undermines the overall purpose of the mobile application and it means that the users might as well visit the website if the app is not able to offer something different or at least make their journey any easier.
2. Not Knowing what their users want
On paper, if we consider this, a company may feel that it is a good idea to put an app out in the market. But if we come to face with reality, a lot more than just coding goes into making an app or any such software product successful than just putting it out.
In order for companies to have users actually download and use an app, it is important that as a service provider, you give companies what your customers really want. And one can know this by carrying out proper market research and studying competitors. In either of the ways, simply putting out an app in the market which does not cater to what your users need is bound to fail.
3. Not considering making an MVP
An MVP or Minimum Viable Product gives you a chance to test your product in real market conditions and not only that, you can easily evaluate your app’s performance with actual users and get valid feedbacks.
You can consider MVP as the stage when your app consists of only the utmost necessary features, the ones which serve as the foundation of what your application really is. This, in turn, allows you to launch the app in the market before going through with the entire development process on the next level.
4. Testing without understanding the context
Testing has to be done by a dedicated set of people. Developers simply cannot develop and test the product entirely at the same time. At times, even a top mobile application development company has no dedicated person to test the features and functions.
This is yet again, one of the biggest mistakes in app development. While in some cases peer testing is fine, this should not be considered as the sole testing practice within an organization.
In order to test a mobile app from every perspective, one requires a dedicated app tester to evaluate the work done by the app developer.
Mobile application development is definitely a complex process. If it wasn’t, every individual would have their own apps. As a company or as an organization it becomes inevitable for you to avoid the most common pitfalls in order to lead on the path to glory.