Mayra Shaikh

Generate Revenue with Facebook Live


Digital media marketing is making waves across international markets and with each new trend, businesses everywhere are coming online and flourishing. One of the most popular trends recently has been live videos on platforms like Facebook, Instagram, YouTube, Periscope and many others.

Facebook, in particular, is a very widely used channel through which live videos are streamed. Many of the users have witnessed Facebook live streaming these days as more than one-fifth of Facebook’s video content is live. Along with the marketing benefits of Facebook live, the question of earning money through it also arises. You can generate revenue through this when you know what type of content sells.

Take a look at some of the content related strategies that will help you earn from Facebook live:

1. Live Sessions and Talks

One of the most popular types of live webcast on Facebook is often a webinar, talk session or a workshop. Educational or information oriented content often receives a lot of viewers. You can be a host to such sessions and ask payment for attendance of these by making it a private Facebook group activity rather than an open one. It is similar to selling tickets in real life.

2. Review Videos

It is a popular opinion that this is the golden age for bloggers and social media influencers. More and more people are finding their source of incomes through doing product or service review videos online. One can review some product from an e-commerce site and then put a link in the video or description redirecting the viewer to the site to then look it up or buy it.

3. New Product Launches

For all those who have previously sold products online, this is a far simpler method to earn that most of the above-mentioned ones. You already have a viewership that is also a consumer of your products, thus launching and selling new products is no longer a difficult task. After all, you can expect some measure of success and are not entering this type of market blindly.

4. Live Auctions

If you are interested in selling off your stuff, then this method can be a lot of fun without the hassle of auctioning off stuff in real life. Facebook live streaming facilitates the auction to be just as efficient as a live one and then you can contact the buyers privately for payment and other details.

5. Get Sponsors

As seen on many social media platforms, if you have a large following, you can get advertisers and sponsors for your live video content. Facebook Live can also be used similarly with paid partnerships and third-party sponsors wanting to promote their own brand in your audience. The ways to include the sponsors would have to be slightly indirect as Facebook itself does not offer any such resource in the technical process of live streaming.

Armed with the correct research and resources, one can easily earn through live webcast on Facebook. Carefully adhere to the guidelines provided by Facebook, create some amazing video content and you are ready to go live!

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