Content Marketing for Healthcare Practices – Key Challenges Involved

The blog lists some of the common challenges involved in creating effective and high-quality content for healthcare practices.

Nowadays, the healthcare industry is undergoing massive changes. Right from various treatment procedures to medical technologies, there have been a lot of changes in the medical field. Today, both healthcare professionals and patients have different, unique needs and people go online to do extensive research for healthcare information. It is estimated that 8 out of 10 people use the search engine as their first source for health information. Health content marketing is therefore an important part of SEO. Optimizing the content with the right keywords boosts your online visibility and helps search engines find your website easily and rank it appropriately. The content you publish must be engaging, enlightening and relevant to your target group of audience.

What Makes Healthcare Content Marketing Important?

Reports suggest that today about 83 percent of healthcare organizations are using content marketing to drive growth. When searching for healthcare options, people are on the lookout for valuable content in the form of blog posts, articles, videos, infographics, Email newsletters, social media posts and more. By providing the right content at the right time, healthcare practices can strengthen their credibility and gain loyal customers. When you provide people with the information they want, they are more likely to turn to you when they have a need. However, when developing and posting content, consider the following important features –

• Simplicity Is the Key – Adding technology jargon and complicated medical terms could make the content difficult to understand. Therefore, your focus must be on providing simple, yet effective content. In your articles, blogs, or promotional write-ups for a particular disease or disorder, make sure you explain everything in simple and easy-to-understand language.

• High-quality, In-depth Content – If you want to reach more potential customers online, make sure some of your content is in long form. People also look for specific answers. Reports suggest that about 66 percent people look online for information about specific medical problems. Create valuable and in-depth content that addresses specific health issues, and link to sources that support your content.

• Relevance – The healthcare topics or content you write about should be relevant to your brand and related to what people want to learn. For instance, during Halloween time, a dental practice can post a blog about what to do with all that extra candy to avoid cavities. A physician’s office can put up a blog post that talks about how to keep a healthy eating routine even when there is a lot of tempting candy around.

Source link - https://www.citykidsnorthshore.com/do-not-let-cavities-haunt-you-this-halloween/

• Accuracy – The content writer who creates blog posts and articles for healthcare websites must be able to present clear and correct information.

• Cohesiveness – An effective piece of content writing poses a question, answers the question, and summarizes every aspect correctly. Great content writing makes sense and doesn’t leave readers scratching their heads at the end of it.

Medical Content Creation and Marketing – Key Challenges

Creating effective and high-quality content for virtually any industry can be challenging. However, the task becomes more arduous when it comes to creating effective medical content. Beyond simply explaining a specific topic, medical content writing involves getting clients attracted to it to meeting regulatory issues and navigating algorithm updates. The job also entails meticulous research, clear-cut understanding of technical topics along with an ability to present or describe the information in a simple manner that your audience can understand. What adds more to the challenge is the need to optimize the data for SEO. It is important to have the right expertise and skill for creating unique content exclusively for the healthcare area that not only upholds good SEO but also effectively reaches the target audience. In fact, the difficulty of creating quality medical content is one of the most common complaints among many content creators.

Here discussed are the top challenges associated with healthcare content creation as well as some useful tips on how to overcome them –

• Quality of content – When it comes to medical content creation, one of the major challenges is to get high-quality, keyword-rich content which offers fundamental healthcare tips. This is quite understandable from their point of view due to the never-ending compliance concerns and the challenge of generating unique medical-related content. Furthermore, there also lies the task of getting the physicians and other medical professionals to subsequently contribute to these blogs and articles amid their busy schedules. The end result will be a blog feed that includes news items and company announcements with relatively low shelf life. Another major challenge involves creating useful medical content that is easy to comprehend and authoritative. Content for healthcare practices may not generally be created by medical professionals, but could be by marketing teams which in turn poses a significant challenge in terms of content authority. The enhanced scrutiny placed on the online medical content accuracy and the credibility of its source or author has necessitated the importance of focusing on content quality. Make sure to give credible source links for every single detail you cite in your content. For proper citing, use an in-text citation to link your facts to reputable and quality sources and sites.

• Finding expert content writers – Another major challenge is the difficulty of finding the expertise and skill required to get meaningful specialist input. As the internet database contains different types of information, only experts in the specific field can correctly distinguish between factual information and fads. However, what if you do all the research and still get it wrong or else what if your expert goes wrong. Unlike other types of content marketing or writing, such as food, fitness, or fashion, the healthcare field is more of a regulated one. Scale matters a lot when it comes to any productive content marketing capability. The more challenging the subject matter and scarcity of expertise, the more scale can be limited. This is where conducting expert interviews to create and validate concepts is important. Another option would be to outsource medical projects to reputable companies offering online content writing services. Such companies will have expert and qualified writers on board who have comprehensive medical knowledge to satisfy the client needs. Expert writers when creating a new medical content (whether it be a blog, white paper or a video) will conduct a great deal of research and convey the complex ideas and concepts in a way which is clear for readers of various experience levels.

• Post-medic world and modern SEO – With Google’s Medic update that went into effect last August, content creation for healthcare practices has become more challenging. Before the update, an expert writer with impeccable research skills could create high-quality content, something that resulted in wellness and health websites generating optimized content with unsubstantiated medical claims. This content generally surpassed less detailed but more accurate medical content from credible medical websites. The update has necessitated that the content be authored by medical professionals with on-site bios detailing their experience in the healthcare field.

• Creating helpful, accessible content – Another prominent challenge is to create helpful content according to the needs of the consumers. Generally, content prepared by medical practitioners could be complex with technical terminology and medical jargon. It is extremely important to use words and expressions that are familiar to consumers so that they can understand the message. It is not easy to find a copywriter with medical background and experience to ensure that the content is written professionally in a language that ordinary people can understand. Striking a good balance between blog posts about health insurance and blog posts about health issues is another important challenge. People are less interested in reading about the intricacies of health insurance unless they are trying to purchase it. On the other hand, people are interested in health and wellness tips, and these kinds of posts drive more traffic to the website.

• Price concerns – Finding an expert medical or healthcare writer who can create engaging content is not easy. Even if you locate a qualified writer, they normally charge a higher price for medical content ghost writing.

• Endless edit concerns – Creating healthcare content for key industry players can be complex. Most of the clients are aware about this problem and often contribute the necessary material required to create the content. Content writers can search for the specific materials in different publications and website links while researching for accurate and relevant content. In addition, it can be quite difficult to produce content for clients since the content teams do not comprise medical professionals with the expertise to offer medical advice. The final content often requires several revisions and additions from the client before they are approved – which can be time-consuming and frustrating.

When it comes to medical and healthcare content writing, one of the biggest challenges SEOs and content marketers face is ensuring that the content is unique, accurate and informative. In fact, these days any one can go online, start a blog and publish information to the public. Transforming the way you promote content can bring more organic search traffic to your healthcare website. With the help of a strong SEO team, you can revamp the existing content marketing strategies for your healthcare practice. A professional Long Island SEO Company can formulate an innovative content marketing plan for your healthcare business.