We are living in an era where technology is simplifying tasks in every aspect of our lives. May it be booking flights, ordering food, online shopping, gathering information and many such things can now be accomplished right from our smartphones.
Recently, with the new development in the field of Augmented Reality (AR), it has spread across every segment of the industry. A couple of months back we talked about the implications of Augmented Reality (AR) in the field of Retail and today we are going to decide how this technology is playing a crucial role in Real Estate Business. Currently, how it helps the business owners & what marvel it presents to the customers and moreover, what future does it hold for the business?
With the launch of AR in Real Estate business, it has certainly not only improved the interaction between realtor and customer but also made it much more interesting as it has offered a supreme perspective in the way they glance on their favourite project. This has also helped the real estate agents in speeding up the sales process and close in on higher numbers.
Salient Features Of Augmented Reality In The Real Estate Industry
1) Visually Immersive Interaction & Customer Engagement
Industry experts say that the augmented reality brings the commercial real estate projects alive, allowing customers experience to be intuitive and engaging. Blending 2D images into 3D objects, AR gives away the best virtually possible ‘first-hand feel of the property’ they might want to purchase. Customers can easily click their current furniture picture and overlay on the prospective property listing to check how the space arrangement fits in itself, ultimately helping them to make an informed decision.
2) Saving Time & Resources
Many real estate companies have started taking help from mobile app development companies to build augmented reality applications for them to help up the sales figures. Imagine you walked into a real estate office to see projects and the agents give you a virtual tour of the property on his smartphone just with the AR real estate app installed on his phone. You can virtually give or take a tour from anywhere, anytime, or even while you are on the go. Moreover, the app can help in assessing the other basic information such as area, financial ability and other factors that influence their decision. When the mobile device is placed over the door or window, it gives the information about installation structure, affinity towards energy ratings or what kind of glass panes is used. Moreover, AR apps can also shed light on the vicinity, nearby schools, hospitals, community centers, etc. In a true way, it does save a lot of time and resources.
3) Expanding Customer Base
Most of the said businesses are getting equipped with AR software and apps of their own to rake in more and more profits. This technology has given a sure shot indicator of growth and success by increasing their sales figure. The popularity of AR reality apps has provided strong feeling to the realtors to expand their customer base. Real estate agents and developers are quite amazingly going to benefit from AR reality apps by gathering information about their projects.
Augmented reality is going to revolutionize the way real estate industry works. It is also going to help borrowers make a very informed choice about their locality and keeping other amenities in mind. More and more work is still happening to make AR more friendly and informative. With AR apps readily available for iPhone and Android, which makes it capture more audience than ever. Augmented reality and real estate show an immense potential to collaborate together for a bright future that would drive growth together by helping customers make a conclusive decision.