Mudassar Hassan

Benefits of every Door direct mail (EDDM) marketing include:

Every door direct mail (EDDM) may be a service offered by the U.S. postal service (USPS) that creates it easy to succeed in every business or residential customer during a given neighborhood, city or postcode. The subsequent lists the advantages of EDDM marketing plus EDDM guidelines so you'll decide whether EDDM is true for you.

You do not need a list

EDDM mailings are sent to each address during a defined geographical area, so you are doing not need names or addresses. Meaning you are doing not got to spend time building a list or spend money renting or buying an inventory.

You do not need a postage permit

Retail EDDM customers don't have to purchase postage permits, which have an upfront application fee plus annual fees.

Flexible mailing options

EDDM every doll direct mail services offers a variety of mailing sizes, which grants flexibility within the size of selling materials like postcard mailers and brochures also as control over your presentation and printing costs.

Cheaper marketing (how much does EDDM cost?)

EDDM makes it easy to succeed in an outsized number of individuals at reduced rates. Since you (or your mail provider) do most of the upfront work, the USPS passes savings on to you.

Based on your unique business needs, either create an EDDM mailing yourself or get help with any part of the mail design, printing, preparation, and drop-off process using USPS affiliate vendors or find an area printer within the USPS Printer Directory. For further details, you'll visit the

How to Create an EDDM Retail Mailing

1. Create or Use an Existing Account Local businesses and individuals can create an Every Door Direct Mail-Retail® (EDDM Retail®) mailing online with an account. To use EDDM Retail, you're required to send a minimum of 200 mail pieces but are allowed up to 5,000 mail pieces each day per ZIP Code™.

2. Select Neighborhoods & Audience Choose the neighborhoods within the EDDM Online Tool where your customers live. Use the tool to focus on customers by specific demographics like age, household size, and income.

3. Design & Print Your Mailpiece Follow direct mail design best practices to make effective EDDM advertising pieces. Sending actionable mail with a transparent offer and call to action will help generate customer responses.

4. Choose Drop-Off Date & Payment Options Select your drop-off date and payment type. The EDDM User Guide explains the precise drop-off steps and options available.

5. Print Forms & Prepare Mailing Bundles On the Order Confirmation screen, you'll view and print all necessary Postal Service™ processing forms and therefore the right EDDM facing slip to connect to your mailing bundles.

6. Drop Off or Ship Your Mailing Take or send your mailing to the Post Office locations which will deliver to your selected EDDM routes. Prefer to either drop off your mailing or ship it to a Post Office location if that's easier

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