While culture fit isn't as important as a reason why to hire people these days, it's still important for you to create a culture that employees love. When you're figuring out how to create a culture that motivates and excites your staff, you need to think about what they need. Their needs are going to be centered around how they can have a voice and find ways to do their job better.
Here are five tips for creating a culture that wins dedication from your employees.
1. Make Them Own It
If you're constantly having to reiterate your company message or tell your staff what's great about your company, you're doing it wrong. You should be creating a strong enough culture where your staff will express what's great about company culture.
If you've properly aligned your team to the company culture, they'll help you by perpetuating it. One of the best ways to ensure that every employee expresses the company culture in a way that perpetuates the brand is to empower them. They need to have the power to direct their own destiny with regard to your culture.
The employees at your company should be excited and proud to call themselves members of the company. When you see morale drop, you need to encourage your staff to succeed.
Make sure you're always hiring people who are ready to express the values that matter to you at your company.
2. Don't Manage
When you're looking to create a company culture that's always showing positive growth is to avoid the trappings of management. While delegating is often necessary at any organization, you need to show that you're willing to take care of business.
Have you ever been at a fast food restaurant and have seen the manager walking around, greeting people, and then grabbing the mop to clean up when needed? That's the difference between management and leadership. Those "managers" are actually leaders, in that they're comfortable taking on whatever role the team needs them in at the time.
When you're merely managing your staff, you won't have enough independent self-starters on your team. While it's nice for your staff to reach out to you to find out what you need from them, if they're constantly asking you what to do next, they're missing the point.
3. Make Respect the Motive
When creating a culture for your employees, you need to keep respect as the prevailing motivation for everyone. When people see personal gain as possible for any member of your staff, they're likely to either go for it or accuse others of it. Take this away and you'll be able to focus on the things that matter at your company.
When your employees feel like they can offer you feedback or their personal opinion, they're going to feel relaxed.
Knowing of a better way to do something or a reason why an action should be avoided and not being able to speak op is a terrible feeling. Rather than making it a challenge for your team to speak up about the things that they feel compelled to talk about, give them lots of opportunities.
After you've laid the foundation of respect within your company, you can ensure that your staff is going to respect your clients. When they are excited about what you do and how you do it, they're more likely to want to share that excitement with your clients.
4. Diversity, Inclusivity, Equity
While these words might seem "buzzy" when you're coming up with your next expansion plan, they mean more than that. The way that you pass on information, the kinds of perspectives they offer, and the prevalence of fairness make your business whole.
When you have a diversity of voices in the room, you can ensure that you're able to learn new things. You'll create products and services that resonate across borders and artificial boundaries. With a diverse range of products to meet a diverse range of needs, you can leave no one behind.
Inclusivity is vital to the growth of any business, especially an older and more established business. Over time, you'll find that your best-trained employees will have aged and might be close to retirement. By pairing up new talent with your best staffers, you can ensure that they pass on vital knowledge.
Equity is vital in the world that we live in. As people are paid less because of their race, gender, or age, it's important that everyone is given a fair shake. When you open the floor up for debate and start offering your employees what they really need, you'll be able to establish a clearer vision for your future.
5. Use The Right Tools
When you're trying to make sure that your employees have what they need to communicate about your business, you need to choose tools wisely. If you are using a free email server that's not able to store and archive emails for very long, you could leave employees high and dry.
You need to offer them tools that they can use to communicate when they're not at the office. As more companies support employee relocation and working from home, you need to keep everyone in the loop.
Give your employees tools to communicate or you'll encourage them to spread their communications between different consumer tools. This makes it harder to archive information and data to use for later.
Figuring Out How to Create a Culture for Your Employees Takes Time
When you're figuring out how to create a culture that works for everyone at your company, you need to listen. Rather than delegating and deciding, it's better to debate and to open up the floor. You'll be surprised by what you learn about your staff.
To keep morale up, share these healthy ways to deal with stress with your staff.