There are hordes of individuals and companies that often claim that they would be able to enhance your online visibility for a small sum of money and you might see positive result for the first 2 weeks before your website goes missing in action.
This case scenario seems to be a common occurrence that has had a negative impact on businesses that tried to cut corners on SEO budgets and ended up destroying their websites after search engines blocked their sites or raised red-flags on these sites because of bad links, poor quality articles, keyword stuffing and a whole lot of other ‘cheap tricks’ that cheap SEO companies or individuals offer.
The reason as to why ‘cheap SEO’ companies manage to get your website high in ranking is because they practically spam by posting articles that are badly written and lead it back to your site practically everywhere. Although this might get your page ranking up for about 5 or 10 days, search engine algorithms are more intelligent that ‘slum SEO’ providers, and usually sniff them out and snuff them off – period within 2 to 3 weeks.
This means that you will have to buy a new domain name and transfer your site to this new domain and start from scratch. If you plan on doing SEO do it right or don’t do it at all, as they say “when you dance with the devil, you wait till the music stops”.
The problem with cheap SEO providers is actually not them, it is you, you pay peanuts, and you get monkeys. If you are not willing to pay, then these companies have no choice and are compelled to use links that are not up to standard or bad links. It is simply because they do not have the budget to hook your site up with proper acceptable links and bad links do not just lower your page rankings, they might even get your page eliminated entirely.
When businesses hire cheap SEO companies, they build up cheap links thinking that Google will be fooled and to make you think that they are doing something. Fooling Google is a mindset that is doomed to fail, Google spends most of the time looking for people trying to exploit their systems algorithms so that more legitimate websites can be promoted higher. Nevertheless, here you are with your cheap SEO Company trying to fool Google, think about it!
Now, if that is not enough, what happens next is that, since these SEO companies charge cheap, they have to find other means to survive and the usual trick is using your site that ranks well and sell other companies or people links from your site.
If however Google catches on, rest assured your site will be severely punished and you would be none the wiser as to why it happened and your cheap SEO company would blink twice at you and tell you that you need to buy more articles and post them, while they quietly remove those bad links and make you think that the recent purchase of articles and links worked, before recycling your site all over again.
This does not mean that you have to hire SEO companies that charge an arm and a leg. There are many reasonably priced SEO companies out there that charge you a reasonable monthly fee and execute SEO organically. These SEO companies become a permanent part of your I.T unit or rather business partner and this is the only way to go about SEO if you want get right up there and stay up there!
Article by Online Invent, Melbourne. Australia.