For any online business, more clicks mean more website traffic, higher conversion rates, and consequently, better returns on investment. The only condition is the clicks should be authentic.
But why would your agency put forward a deceptive numerical figure?
The answer’s simple—to charge you more money. According to Forbes, fake clicks can help someone unlawfully and illegally make up to 5 million USD in one day. They do so by camouflaging automated bots as humans. This bot then generates fake views. One of the most prominent bots of all times called the methbot has around 1200 data servers operating for this purpose all across the US.
Another disadvantage of fake clicks is that they paint false pictures in the marketer’s mind which make your digital marketing strategies less effective. Here are a few tips to help you stay safe from click frauds:
1)Use social media for advertising
It’s a lot easier for agencies to generate fake clicks on third party websites. The same possibility can be greatly ruled out when it comes to social media. Facebook’s advertising dynamics are vastly different from those of Google. Through Facebook, brands can reach out to their potential customers in a more personalized way. Third party advertisers can’t mingle with the advertising landscape of Facebook. Also, fake accounts on Facebook are easier to detect compared to third party sites. Whereas, on Google you can’t always view the profiles of users who clicked because they don’t necessarily sign in.
2)Use Ad Verification
An Ad Verification tool notifies you about any abnormal views. You can check if your ad was published on the appropriate website in the context that you wanted it to. It also shows you a clear picture of the kind of audience that’s watching these ads. What happens is that the verification vendor generates a report about how well the content was received by the audiences online. The same report is then sent directly to the advertiser for verification. Basically the vendor plays their role as a third party who ensures transparency on behalf of the owner.
3)Use a click-tracking software
As an online business owner, this is by far the most affordable method because you don’t have to pay a third party vendor to look for any frauds on your behalf. Most link-tracking services are reliable, affordable, and easy to use.
This software monitors your ad traffic round the clock and in case of a bot-generated figure, notifies you immediately via email. The good news is that you can get your hands on this software even if you’re an agency, in order to provide transparent service to your clients.
If you’re tired of paying too much in exchange of fake clicks, ClickMagick is the way to go! Our software filters out bots and generates extremely fast feedback. We’re offering a free trial. Avail it at your earliest!