Alcohol industry has been in run for quite a long time now. For several decades, people have been going crazy for different alcohol brands, consuming to their own will.
Despite the whole world craving for more and more alcohol, the industry is now facing pressure from the cannabis. A study has been conducted, which took into account the alcohol and cannabis consumers, the trend they follow, occasions, and so on.
And according to this study, "the risk to alcohol is expected to expand as cannabis acceptance and consumption grows, particularly among beer and spirits drinkers." (Learn More about how cannabis is posing a threat to the alcohol industry.)
Cannabis is different from hemp, which is considered for all the wrong purposes. CBD, or cannabis is today being used for numerous beneficial purposes, in medical as well as for study. People are actively using CBD products to deal with various ailments, without facing any repercussions.
And since it is a better plant and product as compared to hemp, various governments all over the world are opening up the supply of cannabis to other people too. Now when this is available to aid people in place of alcohol, people are slowly shifting from the alcohol beverage industry.
That has become a major threat for this industry at present moment.