How to use competitor’s data to increase your organic traffic and leads?
The Internet is a godsend for retailers as they can reach out to those markets in a manner which was earlier not possible. While this is a great advantage, it also brings along with it huge competition as the retailer has to compete with not only local but the state, national as well as international retailers. Even if you are in a niche market, you will find that there are a large number of other sellers competing for the same market.
Therefore, it becomes imperative on your part to find out what are the steps you need to take as an online retailer to stay ahead of the competition. And one way to find out how to do it is to systematically go through the strategies adopted by your successful competitors. This will give an idea of what they doing that is making them so successful online.
Being in the online market gives you the ability and opportunity to minutely study the strategies of your competitor and then implementing them on your own site to get more organic traffic and leads. In this article, we will share with you how to study your competitors’ strategies and then implement it on your own website for a good result.
1) Target their backlinks:
Backlinks are important to improve the organic traffic to your website. If you have high-quality backlinks to your website, then it gives you several advantages like helping in increasing your ranking potential, drive targeted high-quality traffic to your website, and improve the brand recognition of your company online. There are many websites available that allow you to find out the backlinks of your competitor's website.
All you have to do is, paste the URL of your competitor's website and it will give you a comprehensive idea about how many links that the website has. If there are hundreds of links available, then it is worthwhile to dig deeper into their inbound as well as external links. Once you have identified high-quality links, the next part is to use those backlinks for your own website and promote them on social media platforms, which will help you to get those links in large numbers.
2) Use Alexa to identify winning trends in the market:
Alexa is a great tool that allows you to do competitor analysis too, which you can exploit to improve the organic traffic rate on your website. Alexa can easily identify the latest trends that are followed by different websites which allows them to improve their traffic and lead substantially. In most SEO maximizing tools, you will face one hurdle, which is putting the information regarding what kind of competition you are facing. Alexa can help you in this regard by comparing your website with the industry standard that other websites follow. It also gives you some information regarding other websites with which you can collaborate to improve your lead.
3) Improve the quality of content on your website:
When you have finally identified your top competitors, then you should research their websites for what kind of contents they have posted on it. The next part is to pick up those ideas, improve upon them and post those same blogs with more ideas, more points and in an engaging way to attract clients towards your website. For example, if your competitor is saying five ways to attract clients to your website, you can improve upon it by saying 15 ways to attract customers to your website. In this way, you can add more quality to the content you post on your website which will automatically translate to more traffic as people will be intrigued to know what new you are offering.
4) Use a similar web to know more about your competitors:
This tool is very powerful and it gives you detailed information regarding different platforms, websites as well as apps. It is very easy to use and you only need to copy and paste the address of a website for an app and it will give you a comprehensive analysis of data that will tell you what are the latest emerging trends as well as the changing customer’s behavior. This ability to go through the raw data to figure out information that you can use to strategies your own website SEO so that you get higher traffic makes it very valuable for companies who want to improve the organic ranking and leads off the website.
5) Improve the speed of your website:
You should make sure that your website is easy to open and it is not very resource heavy. To do this you should compress your image, thereby improving the speed of up your webpages. There are many apps that will help you in compressing your images for free (one such app is WP Smush).
You also need to optimize your website for better performance. WordPress is offering many extensions for optimization. Alternatively, you can hire WordPress developers to optimize your website for SEO and user prospects. WordPress tools will only optimize the website for SEO but now Google is putting more weight on user experience. So your website must be optimized from user prospect too.
6) Track your competitor through Google Alert:
You can use Google alert to keep track of any changes in keywords or links in your competitor’s website. This tool allows you to get notified about any new post that your competitors have published on their websites. You can then use this information to figure out how to write a competing post with more information so that the viewer is more attracted to your website compared to that of your competitors.
7) Track their content on the social media platforms:
Social media platform is used by companies for brand recognition and sell products and services. There are many tools that will help you to keep track of your competitors’ strategies in social media platforms. This will allow you to figure out which of their strategies have made a positive impact and which of them have a negative impact on the sales figure. This will give you an idea of which kind of strategies you should follow in which you should avoid while improving your own brand through social media platforms.
Wrap Up
So, you have seen the methods for competitor analysis. You need to do a lot more tasks to rank on Google SERP. It is not a job of one man, you need a team of experts for getting desired results in SEO. The best way is to hire seo experts who already are doing this process because they have expertise in their domain and they are aware with latest trends and tactics which we can use it immediately by paying them fee. You will get faster results from your website if you will hire seo experts from professional digital marketing company like Guru Technolabs.
