Voice command technology and its impact on online retail stores

If we look at all those technologies that will have a great impact on online retail in years to come, then voice command will surely play a leading role. The importance of voice command is felt because nowadays people are accessing the Internet to buy something or look for something on their smartphones through voice commands. As the screen size of a smartphone is much smaller compared to a laptop or a desktop, so it becomes inconvenient to type in your query on its screen. Therefore, companies are using voice command technology integrated into their e-commerce stores to help their clients to search for something by just asking for it.

If you already have an online retail store, then we suggest that you look at this technology very positively as it has the potential of improving your sales figure manifold. In this article, we have listed some of the advantages that provides to your clients and thereby improving their experience and brand loyalty through voice command technology integration.

Advantages of using voice command in e-retail

1) Allows you to target mobile users:

The first thing is, the company that develop an ecommerce app or website with voice command integrated will benefit in attracting the huge smartphone users in the country. Nowadays, customers expect any professionally running e-retail website or mobile app to come with the voice command facility so that they can search for something by speaking into their microphone. If we look at the retail buying trends in recent years, we will find that most of the people who are buying something on the Internet platform are doing so with their mobile phone. When you integrate voice command with your ecommerce app or a retail website, then it will help you to connect with these users on a more personal level.

2) Customer convenience:

When you provide a voice command feature integrated with your mobile app or website, then it improves the convenience of your customers dramatically. Voice command is excellent for people who wish to have a hands-free experience with their gadget or those who like to do other things while searching for something online. Additionally, you will find that when you use the voice commands service compared to typing it on your keypad, the speed is much more. In fact, research has shown that with a voice command you can type something three times faster than using the available keypad. All these features make the voice command an essential element to improve the overall customer experience when they buy something from your online store.

3) Integration with voice assistants:

Many customers use voice assistants like Alexa, Google, Siri, Cortana and others to look at things online or buy something from a retail site. This gives them a huge convenience and therefore it makes sense to use voice command in your ecommerce app or website so that they can use it to sync with their voice assistant. If you already have an ecommerce app then go for the integration process and if you don’t have an ecommerce app then don’t forget to include voice command technology integration during ecommerce app development process.

What kind of changes you will see regarding voice command used in retail

If you look at the market trend, you can easily see that voice command will play an important role in the future of ecommerce. Some of the changes that are likely to occur in this field are explained below for your reference.

1) More and more people will use Smart Speaker like Amazon Alexa to order online for any product or services. The future trend shows that in the coming years the prices of smart speakers will drop significantly and more and more people will be able to use them to look for things online. In this context, integrating voice command with your mobile app or a retail website is very important.

2) Voice command shopping at present is around $ 2 billion and in the next 2 to 3 years, it is going to cross the $ 40 billion mark. If you want to cash in on this huge development, then you should use voice command with your mobile app or website. If you want to create an Alexa skill for your online retail store then contact Guru Technolabs – Alexa skill development company.

3). More and more people are going to buy things, return things they have bought (in case of any defects) as well as keep track of the goods they have bought online through voice assistant devices. This will ensure that the percentage of people using voice commands to shop for things online will increase significantly in the coming years.

4). As search engine algorithms improve, the voice assistant speakers will be able to gauge your intent when you give the command and will list all the products that are similar to what the customer has asked. This will give the customer a wider choice while selecting something online.

While there are many positives for using voice command speakers like Alexa, there are also a few drawbacks which are hindering the organic growth of this technology in the market.

Drawbacks of using voice command equipments like Alexa

1). At present, voice assistant devices like Alexa cost a lot and it is not widely used by people in general.

2). People of the different region have different pronunciation and it becomes sometimes difficult for the voice assistant to recognise what the actual command is, which can mar the experience of using them.

3). Many people have privacy concerns regarding such voice assistant process as they believe that whatever they are saying or ordering online is stored on some server which can be misused by people.

While there are a few limitations of voice commands, if we look at the overall impact of voice command and its likely growth in the retail sector, then we can safely say that it will grow even more in the coming years. Get a free quote from Guru Technolabs for voice command technology integration in your online retail store.