Mike Smith

The Leading Content Marketing Platforms You Need to Know in 2020


Planning a brand awareness drive? You must use the most effective content marketing strategy to connect with your target audience and achieve your brand visibility goals.

Are you aware that the role of content in marketing has changed significantly over the past few years? Content is not accessed just for gaining information. Readers expect your content to provide value and resolve some of the key problems they are facing. A large and growing percentage of customers prefer knowing more about a product or service through content. Most of them shun ads.

These are reasons enough for you to work towards creating a well-defined and powerful content management strategy. And to make that happen, you must know which are the best marketing platforms 2020 and choose the right one that has the best tools to get you closer to your goals.

Here is a list of the leading content marketing platforms that can help you get the best results.

SEMrush:

SEMrush is easily the top of the lot and a hot favorite of content marketers. The SEO Writing Assistant can help create quality and relevant content that’s well-optimized too. This powerful tool also helps measure the outcome of your campaign through detailed analysis.

HubSpot:

This is another hugely popular tool that marketers are using for better management of sales and customer relationships. You can use HubSpot to create compelling content and target your audience. It comes with a full-funnel marketing system that helps in building, administering, and distributing emails.

GetSocial:

Regarded by most marketers as one of the best tools for content distribution, GetSocial also helps in content performance analytics. A unique feature is its ability to track dark social shares of content – something that most other similar tools do not offer.

Outbrain:

According to leading marketing influencers, Outbrain ranks among the top content discovery software systems available today. You can use this platform to provide your readers with the right content at the right time. This is made possible by the use of pointers from analyzing demographic, location, and groups with similar interests.

Hemingway Editor:

Acknowledged by many as a powerful and effective word processing and proofreading tool, Hemingway Editor can be used for creating perfect sentences without the use of complex and confusing words and phrases. This tool stands apart by its ability to help find and fix errors through color codes. It also points out sentences that have a passive voice.

Curata:

If content curation is what you are focused on, you need Curata, the popular and reputed software that can conduct an on-demand content audit based on your needs and choices. Curata helps analyze the impact of content marketing strategies and can also be used for streamlining your content creation process. Ceros:

Ceros ranks high among the best marketing platforms 2020 because of its ability to deliver end to end solutions. Content creators can use this cloud-based platform to drag and drop animations and add more power to their static content.

Want to learn more about the best marketing platforms 2020. Relevance.com can help you access a more comprehensive and detailed list of marketing tools recommended by the leading marketing influencers. This online content management and content marketing community is the best resource for online marketers looking for reliable and updated information.

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