Shohag

Chapter One Lifestyle Shop Korea

Chapter One is a lifestyle shop representing Korea that considers the interface of lifestyle derived from modern industrial society and studies rational production and correct consumption.

챕터원 has become an iconic Lifestyle store in Korea by examining boundaries between crafts and modern lifestyles after the industrial revolution.

Chapter One is a craft and modern industrial society. It is a life-living shop representing Korea that considers and researches the contact points of lifestyle. The goal of 'Introducing efficient results reasonably' and the supply of original items. Harmony has shaped the character of Chapter One today.

And, the character is again in three spaces and on different platforms. It was visualized under the themes of 'understanding space', 'understanding products', and 'understanding emotions'.

Like a scale that does not depend on the past and maintains a sense of balance without being shaken by fashion among numerous products and works. We present Chapter One's unique way of living, a way of life.

Our aim is 'to introduce sensible solutions with reasonable decisions' and ways to that have been choosing good materials and supplying distinctive items.

The aim & the ways are characteristics of Chapter One, and they apply to 3 different platforms as forms of 3 shops delivering notes of 'understanding spaces', 'understanding products' and 'understanding sensitivity' each.

In the cascades of styles and trends, Chapter1 focuses on balances overcoming past and present learning from them yet again.

The ultimate goal of Life Living, as suggested by Chapter One, is the right life. We present various forms and stories that are melted into our lives and pursue rational production and correct consumption.

The set of categories or platforms of each element in clothing, food, and state speaks about our tastes and tells us the right direction of life in the future. The future we all dream of is shaped by our thoughts and actions now.

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