Every company is always looking to gain the upper hand when it comes to online marketing; online analysis tools are the way to do it. Every day we get closer to a purely digital world, making it all the more important to keep up to date with the latest and greatest in online marketing methods.
At this point, you’ve created your content as well as some kind of strategy for what you hope to achieve with it. Something you may not know is how important it is that your viewers are sharing your content.
Companies that get very good at distributing their content and getting people to share it experience about 7.8 times more site traffic.
But how do you find out who is sharing your content?
As a fairly new phenomenon, a lot of people still don’t know all the analysis tools available online.
It’s all fine and good to be displaying quality content online, but it doesn’t do you much good if you have no way to evaluate your success.
Content sharing success can be defined in several ways: how many times it’s been shared, and who’s doing the sharing. Reaching your target audience is a huge marketing victory.
Here are six great tools that will help you identify who is sharing your content online.
Social Mention (or just Mention, for short) is a large-scale social media/web analysis machine. This awesome tool allows you to monitor dozens of different popular sites like Facebook, Twitter, YouTube, etc.
This French-based platform casts a huge net to see who is talking about your company, and can even tell you if the share was positive or negative.
For a free tool, it’s remarkably thorough. Like anything, however, it takes a bit of practice to master. Key features include:
• A ‘sentiment’ gauge to let you know the ratio of positive/negative feeling about your content
• Your approximate reach
• The name, site, and time someone shared or mentioned your content
• Breakdown of keywords
There’s even a functionality to set alerts for when someone has shared your content, which is handy if you’re managing multiple accounts or small businesses. Unlike some other similar tools, Mention doesn’t just scan Facebook. It also searches all other major social media platforms, blogs, images, and videos.
Simply put, this is one of those shortcuts that saves you from having to visit every social site profile to see who shared your content. (this can be a tedious task if you have 100’s of social media platforms)
Social Mention is fairly expansive and helps you and your marketing team hone in on who’s sharing, but it’s not the only tool out there.
Don’t let the cute, funky owl name fool you; this social media management company knows what they’re doing.
It won’t come quite as cheap as Mention, but Hootsuite was definitely designed with you in mind. It was founded by a Canadian names Ryan Holmes. He needed to find a way to manage multiple social media networks.
In contrast to Mention, this second analysis tool tried to make it as easy and user-friendly as possible by adopting a dashboard format. With a pleasant appearance and impressive list of features, it’s no wonder Hootsuite is used by top companies like HBO and Panasonic.
Key features include:
• Dozens of analysis tools
• Helps to format a strategic plan for your online content
• Education and training on the subject
Hootsuite has many functionalities, so there are some who cringe at the sheer multitude of SEO and social media tools it offers, but let me tell you, learning the system can really be worth your while.
As with other tools of its kind, you can initiate a broad search for your company’s keywords, or hone in on a specific platform like Twitter. You’ll probably find that a thorough analysis of your online content sharing can only be achieved by using a combination of analysis tools.
You may not have expected this one to be on the list. But if you’re an ardent user of Google products or just enjoy their simplicity, don’t skip over this section.
Www.google.com/alerts will get you there, then you just follow their prompts.
If you’re using a newer operating system, it’s as easy as typing in your search terms in the box and selecting your alert preferences.
You can note how often you want alerts, the source, language, region, and whether you just want the best results or all results.
This method is quick and simple, but doesn’t provide a whole lot of wiggle room or fancy options. This is Google, so their search radius is excellent, but it lacks any special tools. You’ll have to do a lot of the brainwork yourself.
If you and your marketing team are looking for raw data, Google Alerts is a solid option.
No – it doesn’t sound super glamorous at first. But it does make the list of top tools for identifying who is sharing your content, and here’s why:
It literally has a “Who Shared My Link?” tool. Who could argue with that?
Muck Rack as an entity is not specifically geared towards online content analysis; it’s actually a pretty hot journalism/public relations site.
But in the course of offering helpful tools to journalists, they’ve helped you out as well.
Pro: You can use Muck Rack to search for your content in the blog/journalism sphere, which is great because a lot of sharing goes on there.
Con: That’s the extent of the reach. You won’t be able to focus on Facebook or other social media with this particular tool.
A random added bonus that comes with using Muck Rack for your content analysis is that you’ll be able to see which bloggers/journalists are getting your content the most traction. Use these folks for your next big push!
Try saying that three times fast. But seriously, this is a great free tool for Twitter. So, it’s not such a bad idea to give a little extra focus to an analysis tool for what could be your biggest source of activity.
Thus, it’s in your best interest to try out a monitoring tool that is Twitter-specific.
Twopcharts easily lets you view who has mentioned your organization on Twitter. You will have to make an account and sign in, but you’ll be able to see exactly who’s talking about you.
There are a lot of different analysis options on the homepage, but for content sharing information, you’ll want to check out “Mentions of Account.”
This really helps with identifying your target audience and adjusting your marketing accordingly.
The only notable disadvantage of Twopcharts is that it only allows you to search the last five hundred mentions of your keyword(s). To make this tool effective, you may have to revisit it more often.
What may sound like a wacky hybrid of an insect and a Japanese wrestler is yet another awesome tool for tracking content shares.
BuzzSumo was created with content research in mind, so it has many of the helpful specialist tools one might expect. It searches across a wide range of sites, but most importantly, it easily lets you view the shares of your content.
This tool is most popularly used by companies who are trying to sell a physical product or service. They use the content research found with BuzzSumo to turn leads into conversions and identify the ‘influencers’ who will basically advertise for them for free because they like and share the product.
We’ve kind of saved the best for last with BuzzSumo because it’s arguably the most comprehensive tool (without the expense and complexity of Hootsuite).
You can create alerts with BuzzSumo, too! It monitors all the major media sites (even more specialized ones like LinkedIn and Pinterest) and sends you a notification when someone is talking about your content.
These notifications, though potentially annoying if you’re getting a lot of activity, makes it really hard for information to slip through the cracks. If you are getting too much activity to be receiving instant alerts (good for you), you can set it up to do it daily or weekly.
There are billions of people using social media and the web at large. If your company is already creating and posting online content, don’t let its success be a mystery.
The content sharing analysis that is available now was only a faint possibility just years ago. Trying to do it manually, no matter what size company, would be a massive headache.
Even employing a hybrid of 2 or 3 of these tools, depending on what suits your organization, can make a world of difference.
Utilize the incredible tools available to you (frequently for free, I might add) and use your online followers to your advantage. The people who are sharing your content are essentially advertising for you for free. Don’t waste it!
Article was brought to you by Ecommerce development and design company – Comalytics .
Comalytics is a Cape Town based ecommerce development and design agency with a special interest in Nopcommerce Development, B2B Ecommerce/B2C Ecommerce and Search Engine marketing. For more information, you can visit the LILO link above or email them @ email@example.com