Team Maria

What is Digital Marketing and what are its advantages?

If you are still not sure what Digital Marketing is, today we will explain it to you.

Digital Marketing is essential for your business. Knowing what it is, its main channels and its advantages will help you design the best strategies or trust an agency to take all the actions related to the online medium.

Digital Marketing (Marketing or Online) is a set of marketing techniques running on media and internet channels.

It is about making the most of online resources and opportunities to boost a business or brand efficiently.

That is, Digital Marketing is a system to sell products and services to a specific target that uses the Internet through online channels and tools in a strategic way and consistent with the company's general marketing strategy.

Online Marketing Channels

There are many online channels and tools where Digital Marketing strategies, techniques, and tactics can be applied:

Web or blog: through content strategies, affiliate marketing, inbound marketing, etc.

Social Media Marketing (SMM): Social Networks are extremely effective channels for brands.

Email Marketing: Email is the channel with the highest ROI (return on investment). A good strategy in Email Marketing can bring you many sales.

Search Engine Optimization (SEO): increasing the web positioning of a website will make it appear in the top positions of search engines. In this way, the opportunity to receive more quality visits increases considerably.

Search Engine Marketing (SEM): online advertising campaigns, both in Social Networks, search engines or other websites, blogs, forums with banners or videos.

Video platforms: platforms such as YouTube or Vimeo.

Advantages of Digital Marketing for your business

As I suppose you have already noticed, Digital Marketing has many advantages that traditional marketing does not have.

It is a safe bet to achieve greater growth, improve positioning and expand the dissemination of our communication. You can get more advantages like

Let's see the main advantages of Digital Marketing:

* The costs are much more affordable compared to traditional marketing channels.

* Total ability to control and correct campaigns in real-time. If it doesn't work, you can stop any campaign without spending the entire budget.

* Great ability to measure and analyze all aspects of the campaign.

* Great segmentation of the brand market to focus all efforts on the target audience we want to reach (and not at a very high number as is the case with traditional media).

* Opportunity to test and test all strategies.

* There is no geographical limitation.

* There is direct feedback with the consumer.

* High quality and instant customer service can be offered.

* Brand accessibility 24 hours a day.

* Digital Marketing allows us to reach our target audience more economically and easily. It has channels, tools and essential resources to improve the communication strategy of a brand.

Before saying goodbye we would like to show you this infographic that summarizes what we have explained.

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