Not so long ago, Google selflessly denied the existence of a conspiracy around the search engine, which, as many Web-publishers suggested, is aimed at increasing Google's profits by stealing money from publishers by accusing them of click fraud. Of course, this conspiracy theory is fundamentally wrong - we will return to this issue later - however, many large publishers working with Google for a long time are more profitable to sympathize with this theory than to refute it.
This theory with non-existent clickfraud has one very obvious flaw that destroys the whole scheme. Nevertheless, it refers to several events that actually occurred in Google. And this is exactly the reason why Google's marketing partners have been in a tense state for several months. Some of these partners believe that the clickfraud story is simply a highly embellished statement of a very prosaic truth.
As a result of these events, many of the company's customers are so disappointed in how Google treats its partners, that began to turn for help to companies developing click fraud protection soft.
The broken theory of increased greed
A former employee of Google said that the company for some time constantly banned thousands of publishers for clickfraud for the reason that they earned too much money. So, a few days before the monthly payment, the company was simply banning publishers, who earned more than five thousand dollars from the deal with Google Ad. As a result of this ban, the checks did not reach the publishers accused of using clickfraud, and the funds simply were returning to the account of Google. The biggest losses from these several sessions of accusing publishers of click fraud have been incurred by small companies.
Representatives of three large companies, which had a long collaboration with Google AdSense, commented on what happened. Each of the representatives said that the conspiracy theory seems to be quite ridiculous, but certain parts of the story seem very familiar to them - in particular, the fact that websites without click fraud protection were susceptible to “attacks” from Google. Google responded to the accusations, citing an attempt to confront the dishonest publishers who tried to increase the number of visits to the page with the help of click fraud software that pretends to be human beings and click on advertisements from Google Ad Sense.
Choosing a partner who can provide reliable protection against click fraud has never been easy. Just remember that TEA Software is always and is always ready to help.
Search Ad Agency Chief`s Comment:
Yes, it's true. They had a period when they massively banned Google's program partners in order to improve the system's efficiency. I do not think that this is dictated by evil intentions - just at that moment click fraud protection was not used so widely, and Google's algorithms did not work well enough. Because of this, many innocent sites were under attack.
All this was done in the context of the global cleansing of partners and preventing the spreading of clickfraud, which was started by Google, and not because the corporation wanted to save some money. The main problem is that Google can not explain to publishers why their algorithm is convinced that the site contains low-quality content or uses click-fraud software, without disclosing the algorithm itself for computing data. Disclosure of this information will change the very approach to work with sites and, quite possibly, change the approach to the development of clickfraud programs.
Many opponents of Google are convinced that the company has double standards - so it is believed that for large customers, the company has special departments of managers, while small publishers have the opportunity to work only with AdSense. It turns out that clients of a smaller size are forced to face a counter-clickfraud program, while large companies are more privileged.
If you want to know more about click fraud and ways to confront it, you can find some information here.
Web Publisher`s Comment:
I owned a site that for a long time has been developing steadily and working perfectly. We had no intention of using click fraud software, but a few days before the expected payment for one of the spring months, I received a letter from Google. The letter said that our site was suspected of using click fraud software, and asked not to respond to this email. This completely fits into the conspiracy theory.
Search Consultant`s Comment:
Google should stop hiding behind click fraud and start providing the owners of banned sites and accounts with real reasons why their resources are being closed. This clickfraud conspiracy theory is completely wrong, of course, but it is useful, because Google, as a company that cares about its reputation, will have to take adequate measures. Google declares that the company returns money to all advertisers whose ads have been placed on compromised resources. But how should the owners of sites that are serviced by click fraud protection understand this situation?
Why is the conspiracy theory untrue?
The conspiracy theory is untrue because Google itself will suffer from its own actions if it tries to "steal" money in this way. The fact is that the more “clickfraud sites” will be banned, the fewer advertisements the system will serve. And, accordingly, the less money Google will receive from advertisers. That is, the company is fundamentally unprofitable to ban resources with click fraud protection, it does so because of the imperfection of its algorithm. In addition, the money that Google receives is calculated in percentages, and this percentage is always the same.
Google company, which already lost a lot of money because of clickfraud, published a refutation to this click fraud theory, in which it stated the following:
"What was described by a person who calls himself a former employee of our company does not correspond to reality: for example, we do not have special red codes, and in our company, there are no quick response teams that set themselves the goal of closing resources. But obviously, when terms and conditions are violated with anything, including using click fraud software, we are taking measures."
Click fraud is a thing that can be extremely dangerous for the success of any resource. Make sure that you are protected.