For online marketers like myself, it is my job to identify and adapt to the newest trends. The internet has become the primary place customers seek goods and services. With so many people online today, businesses are finding that to survive, they have to establish an online presence for themselves.
However, just starting a website or blog isn’t enough for business. To maintain search relevancy, you always have to be adapting to the ever-changing environment of SEO.
Search Engine Optimization is a marketing strategy that has become imperative in the past decade. Success requires implementing the latest best practices throughout your website while establishing authority with Google. That’s not going to change.
Adopt the featured snippets look for you
Fashion magazines everywhere aren't the only ones looking for the 'next big thing.' Google is also constantly searching for its new look, as it strives to serve up results in the most convenient format for its users. Lately, it's been really really Into this format called featured snippets. You've definitely seen them (and probably used them, too), even if you didn't know what they were called at the time.
Well, they're the paragraph excerpt perched above the more classic blue-linked listings on the SERPs, often appearing in response to a question. These featured snippets occupy a spot on the page that's come to be known as 'position zero.' Making It to the first listing is soooo 2018. In 2019, it's all about coming in 0th place.
Sliding right into one of these featured snippets means getting your SEO airtight. Because 99.58% of pages selected for this spot are already making it onto the first page of listings, help your website get up there, too, with these tips for boosting your website's SEO. If you're feeling overwhelmed by the task at hand, meet Wix SEO Wiz, your new best friend for all things optimization. This tool will present you with a handy, personalized checklist for rocking your SEO.
Returning to how to make the jump from first page organic listing to featured snippet, let's think about the function of these prominent boxes, so you can understand how to to structure your content accordingly. Google uses them to answer a user's question in the fastest way Possible, sidestepping the need for a searcher to click on an additional link to get their desired information. The goal, then, is showing Google that your page is a perfect match for that coveted spot.
Therefore, pinpoint the knowledge people might be seeking that would lead them to your website (otherwise known as informational search intent). Do you publish recipes? Devise DIY home projects with multi-step directions? Offer financial advising and have started a blog to explain Complex tax terms? These are some of the topic areas that do especially well making it to the featured snippets. It's easy to understand why. You can easily imagine the questions that motivated a user to reach for their nearest Google-equipped device ('I Have to fill out a T-845-whaaat???').
Put this trend into action:
Escalating to featured snippets level will pursue going a bit beyond your standard keyword research. Here, your task is to find the exact question words that might introduce a search. For this, you can use a tool like Answer the Public. Once you have your Question words down and are clear about what kind of snippet your page is ripe for, you can start formulating your page's written content to fit. If you're a financial advising firm, for example, hoping to earn a paragraph snippet about W-9s , make sure your blog post on tax season has a clear 40-60 word description of this form within the body text. That makes it super easy for Google to pull from and place it right where lots of interested users can find that information.
Notice how speed and user friendly your pages in mobile device
Mobile devices are getting upgraded to first class aboard the Google search plane. In March 2018, the company announced the rollout of something called the mobile-first index. This technical-sounding name simply means that, if you have both a desktop and mobile version Of your site, Google's bots will check out the mobile one first when deciding how to rank your site in the search results. Hence, mobile-first. Get it? (Nice one, Google.) It's not a mobile-only policy, so If you only have a desktop website, it can still be indexed – the lack of a mobile twin might just mean a lower position on the SERP.
Just wait for it – mobile's special treatment is far from over. Just a few months after the mobile-first index release, Google also launched the mobile speed update. The translation: Loading speed is a factor in how they calculate the ranking of mobile sites And remember how mobile sites are now being looked at first by those bots? A lightning fast mobile site, then, is your golden SEO ticket.
Put this trend into action:
A first step is taking your desktop site mobile. For Wix users, that step is already checked off (phew!). Any website you create automatically generates a mobile-friendly version, fully optimized for the mobile-first index.
Once you've designed your desktop site, make sure you duck into the mobile editor with this checklist of mobile website best practices. There are some simple fixes you can make, like hiding unnecessary elements or switching up your image file type from PNG to JPEG , that will improve your mobile site's loading time.
Concentrate on your brand reputation
Joan Jett might not care about her bad reputation, but you – as a business owner – certainly should. It's not even a popularity thing, although of course it's always nice when people like you. But how the Internet perceives the trustworthiness of your brand Can Have a tangible impact on Google's decision to favorably display your page... or not. One common method for demonstrating your reliability as a brand is through something called backlinking. That's when external sites link to yours, which is like Google speak for 'voting ' For your site. The more link votes you get, the more legit your web presence seems, quoted by Vivid Digital, an SEO company based at hyderabad.
But it's not always easy to get the Internet buzzing with mentions of your brand, especially if your biz is newer on the scene. That's OK! Why? Because there are some other methods you can use to show Google users you're the one that They want (oh oh ohh) in 2019. And not only that, a recent SEMrush analysis has shown that backlinking's influence – while still important – is being surpassed.
Taking first place as a ranking factor, is direct website visits. People jump straight to the websites of brands they know to be reliable sources of the information they need. It's the first thought that comes into potential browsers' minds. The more direct traffic heading Your way, the higher up the SERPs you can climb.
Put this trend into action:
One way you can bolster your brand image is through ordinary mentions of your name across the Web, even if it's not accompanied by a link. That means showing up in relevant Facebook forums or discussion posts and mentioning your brand. Engage with clients who ask questions On your social channels, and show the world not only that you exist, but that you're actively involved in your field.
Those are all good signs to Google that your brand would make a good recommendation high up in the SERPs. Finally, consider reaching out to social media influencers who you think would rep your brand well. Taken together, these strategies will spin a web of brand Mentions across the Internet, sending a clear message to Google that you exist and are well-trusted.
User Intent optimization
In the marketing world, research is still going into the intent of web searchers when they type in specific keywords. Search engine optimization isn’t just about stuffing popular keywords into your web pages. It is about integrating keywords so that your site delivers its promise to the searcher. For your own benefit, you want consumers who intended to seek out products and services offered by your website.
When someone searches for a particular phrase in a search engine, that search engine wants to give the searcher the most accurate and helpful result. For the searcher, when they are brought to the more practical result, it gives them a good idea of who they should do business with.
Intent optimization is the future because the future of search, 2019 and beyond, is voice search. Voice search is cleaning up user intent in expedited fashion. Rather than typing in truncated versions of a search intent, a consumer can now clearly state what they are looking for in terms of products or services or even information.
The best way to achieve prime user intent optimization is to think of yourself as the one performing the search. What would you be looking for? What calls to action would influence you to learn more about a product or service? What value would be the most pertinent in your experience with your website?
User intent optimization in 2019 is going to be more important than ever, largely due to the rise of voice search. We covered the voice search trend in the prior section.
2019 Most Important is Voice search
It is estimated that 50 percent of all searches will be done by voice by 2020. People will use voice-enabled devices, like Google Home, to complete at least 30 percent of all searches without using a screen.
Voice searches tend to be longer than searches entered via a keyboard. Therefore, your SEO must concentrate on finding and using keywords that are seven-to-nine-words that people are apt to use in conversations. These keywords often contain a question.
Your questions should be divided to lead the searcher through the sales funnel:
What questions- These consumers are at the widest part of the funnel and looking to find out more general information.
How questions- Customers asking these questions are ready to find out more specific details.
When questions- Aligning with the closing, customers asking these questions are looking at their options.
Where- Consumers asking these questions are ready to buy, and they want to know if you have their product in stock.
But the most significant indication of voice search growth in 2019 is, plain and simple, the massive surge in artificial intelligence device sales.
Devices such as Amazon’s Alexa, Apple’s Homepod, and Google’s Home, are selling like hotcakes. More and more homes are becoming wired to these devices. Fewer people are turning off their lights at night by hand; they are calling out to Alexa for such “inconveniences.” While you may buy an Alexa device initially because you want it to start your car or adjust your air conditioning, you will eventually end up using it to search for a budget hotel deal. That’s the evolution, and it is more than a threat, it is a promise.
Additionally, people are looking up local businesses and services using voice search devices at a stunning rate. In fact, I have a deep-dive into voice search stats for 2019, which is worth a read if you want to learn more about what’s on the horizon (or should I say, already here).
Just like with mobile optimization, voice search optimization will require more research and implementation by marketers in 2019.