Factors to refrain from app abandonment
As a smartphone user, you might have been in a position where you have to free some space of your device to install a new app; there are plenty of mobile applications to help people in many areas. Each mobile application strives for the end user’s attention as a mobile developer we know that the competition is fierce out there. With such abundance of the mobile app, how can mobile developers hope to retain end user long enough?
Well, the success of mobile app Development Company and its application rests on providing value and meeting the end user expectations. So there are five main reasons for abounding a mobile app which you need to monitor on a consistent basis for ensuring the success of your application.
1. Technical Flaws: When things go wrong in the coding, it quickly goes from bad to worse. A mobile application which drops out unexpectedly due to a crash, it is a quick way to lose the users. Dimensional research has found that 53% of end users uninstalled a mobile application which shows issues like crashes, freeze, and errors. Best way to fight against this is preventive programming. Pay attention to the areas which are most likely to cause errors and throw exceptions. An application that relies on external resources (like images) which is like a risk you take if not been handled properly. Best practice dictates using try-catch blocks to handle exceptions and validating data by using an if statement before performing operations.
If your application does face a critical issue and cannot recover, it should give an instant notification to the user for reason of quick exit. As mobile application increases in complexity, we mostly rely on third-party libraries to handle things which may seem too much to manage. However, much like an iceberg, this is what you can’t see underneath for which must be careful of testing the third party libraries with the range of valid and non-valid data.
2. Privacy concerns: User's privacy is a vital reason for mobile app abandonment. From past few years, there have been growing concerns over mobile apps which request questionable in-app permission, sell user data, track geo-location and post to social media accounts on behalf of the end user, etc. Now, you can tell why actions of the past have made today's mobile app user alert of having mobile apps which shows even the slightest hint of a privacy concern. For example, the release of Pokemon Go caused a disturbance, when media outlets revealed that users who have registered for the app would be accepting immense data capture permissions and the issue was quickly resolved and was mentioned as the security flaw after it has occurred. It still serves as a great example of how serious most users have become about their privacy. You must be upfront and honest with the customer to keep your brand messaging transparent throughout.
Waiting times are becoming lesser as technology is transforming; it only means we expect all things to keep up with the same speed. If smartphone applications fail to keep up with what we hope as reasonable loading times, they quickly become abandoned.
3. Loading time: Waiting time has become shorter as technology improves; it means we expect all things to keep up with the same pace. When a mobile application fails to keep up with that, then it became quickly abandoned. Well, mobile application relies on many different sources to keep the end user engaged from images to video content and all these depending on other infrastructure such as cellular networks to coordinate and serve content at an application speed.
4. Battery life: Smartphones come with a verity of great features; each one takes a toll on the phones battery life such as a screen, network and Wi-Fi and other transmitters like Bluetooth, etc. are the main areas which put the most considerable toll on the batteries life. Heavy use of network calls to download or upload with cellular and Wi-Fi networks will cause mobile app abundant.
5. On boarding Experience: Top ranking apps in the mobile app economy mainly focus on retaining users from very first visits with the entire duration. User on-boarding is the most significant way to interact. It should be executed to the top-notch perfection level to keep your audience attention. It is also a considerable time to make the first impression impressive for the end-users and get acquired with your application. It also helps to fight with mobile app abandonment.
So, for wrapping up if, you want to hold on the people those who are using your app and app development companies to make sure you attract others, you need to take a step back and take a look at numerous facts of your application. Your users need to be happy if you want to consider your app successful, so start focusing on what’s important right now.
