The process of digitization has transformed the global retail landscape with more than 40 percent of the users doing their shopping on the internet (Source: Statistica.) This gives you more the reason to take your business online by creating an attractive, robust, feature-rich, and secure eCommerce store. Apart from facilitating your reach to worldwide customers, such a store would help you to attain a greater ROI for your business.
However, mere building an eCommerce store would not be enough to draw customer traffic, for you have to consider utilizing a robust eCommerce framework in the first place. While there are several open-source frameworks for e-commerce development, the names of Magento and Drupal are the most popular. In fact, there are a number of eCommerce stores that feature one of the two frameworks. For example, if Magento drives eCommerce stores such as Cox & Cox, Kurt Geiger, Redsea, and MRP etc., Drupal is behind stores such as Olsson & Gerthel, Lush, Fooda, and Cartier among many others.
Since both frameworks are loaded with a slew of features and functionalities, it can get a bit overwhelming for you to read between the lines and pick out the one that suits your business the best. Thus, to guide you or any eCommerce website design services through the selection, we analyse both the frameworks.
Understanding Magento and Drupal frameworks
Magento is one of the popular e-commerce development frameworks today. Written in PHP, the open-source framework has been empowering over a thousand eCommerce stores globally. On the other hand, Drupal is both an open-source framework and a content management system written in the same server scripting language (read PHP.) Interestingly, both platforms have been creating a lot of buzz of late. However, to know which one would be the best for your business, continue reading below.
Magento or Drupal for your online store?
#1. Functionality: As a robust framework for creating dynamic online stores, Magento offers amazing navigational features. Its narrow-down search allows users to find the products they are looking for based on clear-cut categories like brand, colour, price range and many more. It also offers e-commerce brands several promotional options to increase their sales and conversion rate. To boost your business sales, you can engage one of the noted Magento development services for your estore overhaul. Drupal, on the other hand, has primarily been created for content management. Despite providing a smooth interface, it does not offer deep categorization of products. Nonetheless, if you have a start-up business with a manageable number of products, Drupal can be a good choice.
#2. SEO-friendly: Both Magento and Drupal are at par when it comes to being SEO-compliant. However, since Drupal is a content management framework, it has an upper hand with its built-in themes. Overall, the two platforms are comparable thanks to the presence of search-friendly metadata. So, to get a good ranking for your e-commerce store on the search engines, you can choose either of the two to draw traffic.
#3. Customizing design and appearance: Each eCommerce store has its unique requirements and objectives. This makes customization an important attribute for any eCommerce development company to put into use. Interestingly, both frameworks offer customization as an option to alter the look and feel of your online store. Since Magento and Drupal offer cost-free and premium designs, you are in a position to choose one based on your business and budget provisions. And should you find it difficult to select one, take the help of reliable e-commerce website design services.
#4. Security features: Remember, your e-commerce business can retain its existing customers and win over a thousand more if it is successful in ensuring user privacy and data security. According to the Hacked Website Report, Drupal has been found to be more security-focused than Magento. Thus, notwithstanding its growing popularity, the Magento framework needs to catch up with Drupal when it comes to offering state of the art security features. Moreover, with quality Drupal development services at work, it is now easy to get a high-end and secured eCommerce store built on the framework.
#5. Ease of installation: Running Magento or Drupal is relatively easy, for one only needs to download an installation package. Thus, when it comes to choosing an easy-to-install framework for your eCommerce store, you can pick either Magento and Drupal.
The above discussion establishes the fact that both Magento and Drupal have their pros and cons. While Drupal stands out for its robust security features, Magento offers more flexibility and functionality. So, to take a final call, we suggest you to weigh both the frameworks on the above mentioned parameters or engage a top website development company to choose the right one for your business.