In today’s world, any serious business must have a website. Failure to have a functional website will make your business miss on numerous opportunity and potential clients.
Most of the google searches per day are done by prospective customers searching for information about products and services.
It is important for any business to have a robust online presence. The main focus for any business with a website is to have a website that attracts visitors. SEO Marketing is one of the main approaches a business can use to attract visitors on search engines such as Google.
Through SEO Marketing there are a set of approaches and strategies applied by webmasters that help drive traffic to your website by ensuring it is appealing in the search engines.
Major brands spend thousands of dollars to SEO to remain dominant in SERPs a short name for Search Engine Results Pages. Small businesses with budget limitations may see this as a losing battle.
However, there are SEO strategies available for any business. The following are easy steps that can help increase traffic to your website;
Research on what you have
Before optimizing your website for SEO, it is essential to have all the necessary tools such as Google Webmaster and Analytics ready for your website. Navigate through every page in your website and check for errors such as outdated information, grammatical errors and poorly done images.
At the google analytics, check on the pages that have had traffic recently and the bounce rates. Look at the average time your visitors spend on your website.
Look at the pages your customers prefer most and compare with pages that had low traffic. Find out the reasons why customers prefer those sites; it could be as a result of the quality of content or call to action.
Analyze the webmaster tools and see the kind of questions people have on your site. Look out for the main reason people are visiting your websites and whether it could be due to your products or services.
Compare these with the results of the analytics and use the data to create a content strategy.
Create your online presence in your region
Ensure, you are available on local listings so that when people in your area can easily find your business. By optimizing your website for SEO, your business will appear top on search results. Ensure you are active in the social media and update your business address in areas such as Bing places, city search among others.
Keyword stuffing may be detrimental to your strategy when it comes to boosting your search engine rankings and may not lead to an increase in conversion rates. Concentrate your efforts on search queries with a high chance to improve conversions.
Your pages should be specific on what you have to offer. Ensure there is a call to action that encourages visitors on your pages to purchase more.
Developing a flashy website is not enough if your content marketing strategy is poorly implemented. The best SEO marketing strategy will drive traffic to your site and lead to high conversion rates.