Future Of Fashion In The App-Only World & What It Means For The Consumers

Shopping through online sites has become very common. In addition to that, mobile app shopping is like having the entire shopping mall at your finger-tips. A quick navigation in the app will put forward the choice of fashion products. The collection of curated fashion products helps the consumers to find the right one. The rise of mobile and social media has pushed the fashion to a complete next level.

In the past few years, technology has changed for sure the way we shop and style ourselves. The high quality material, 3 Dimensional printing and technology have dramatically changed the future of fashion too.

We get to watch an online fashion show which is the recent hot news in the world of digital fashion. Live fashion shows are no-longer rich people’s affair. Everything seems to be fast moving towards digital form.

India is yet to see the big boom in fashion. More fashion advanced countries like US have seen a lot of competitive things and have a lot of choices and options to buy. For example, there are apps which bring you best and cheap deals available to buy whenever you click and upload a stranger’s dress from the street. Also there are apps which will suggest you to buy the same item at hand elsewhere for cheaper rate. You just have to scan the barcode of the item using your mobile phone. It will show you lot of better offers and deals for a similar product.

There is something like digital fitting rooms which allow verifying your size with the help of digital image and virtual mirror concept. Many start-ups and designers have come up through Instagram or Facebook social media networks. It is easy to find customers and it is also easy to find items as a buyer.

Hence, one can be easily convinced that shopping via e-commerce sites or their apps is beneficial.

The number of fashion bloggers who came in are showing a lot of best buys and must go places about brands and stores to common readers. With the usage of smart phones and tablets, they update every detail even while on the move. Hence it is always easy to check reviews of the brand/store/services just before hitting that Buy Now button. Anyone who subscribes or follows the fashion bloggers always get to know about the latest fashion trends, ideas of pairing clothes and accessories, best places to buy, and a lot more.

Many e-commerce shopping sites are also providing service through site’s mobile app. There is a strong opinion that through app-only shopping, they can serve better. And experiences shows data that majority of the orders come through app-shopping. Myntra is considering the major transition of becoming mobile-only shopping platform in India. The mobile app-only shopping is surely going to be a seamless experience.

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