63% of Marketers Increased Their Influencer Marketing Budgets For 2017

We probed over 100 U.S. based marketing professionals to learn how they approach Influencer Marketing. The majority of marketers we spoke with anticipated an increase in spending in 2017. In fact:

That comes as no surprise, as 36% of marketers are devoting test budgets, budgets of $5,000 or less, to influencer marketing. Given the availability of various technologies that can help marketers scale out campaigns to work with more influencers across more channels, while allowing for more efficient execution and measurement, we expect this trend to continue.

Read more insights with the full research report available here.

Many thanks to Kelley MacDonald and Samone Wheeler for their contributions to this research and article.

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All metrics referenced in the above article can be found in greater detail in Bloglovin’s 2017 We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing survey, where we spoke with over 100 U.S. based marketing professionals, from brands and agencies (Public Relations, Digital Media, Branding, Shopper Marketing) to better understand the state of the Influencer Marketing industry today.

Want to learn more about Bloglovin’ or Activate? Just drop us a note at [email protected].

63% of Marketers Increased Their Influencer Marketing Budgets For 2017 was originally published in Bloglovin’ Influence on Medium, where people are continuing the conversation by highlighting and responding to this story.