After the Campaign: 83% of Marketers Repurpose Influencer Content in Other Paid Media Initiatives
Bloglovin’s latest survey, “We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing” has revealed that
83% of marketers repurpose content after an influencer marketing campaign is over.
In addition to the high quality content created by influencers for a specific campaign, brands also benefit from reusing and redistributing the same creative content after the campaign has ended.
Marketers should be aware that typically rights to post on the brand’s social channels is included in an influencer’s standard rate. If the intention is to repurpose for paid social ads, or other marketing programs and/or on the brand’s owned and operated channels, rates need to be negotiated (potentially to a higher rate).
Want more insights? Downloading the full report available here.https://medium.com/media/876c6b8adb70e2f970ea9f6333ee6bc2/href
Many thanks to Samone Wheeler for their contributions to this article.
All metrics referenced in the above article can be found in greater detail in Bloglovin’s 2017 We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing survey, where we spoke with over 100 U.S. based marketing professionals, from brands and agencies (Public Relations, Digital Media, Branding, Shopper Marketing) to better understand the state of the Influencer Marketing industry today.
After the Campaign: 83% of Marketers Repurpose Influencer Content in Other Paid Media Initiatives was originally published in Bloglovin’ Influence on Medium, where people are continuing the conversation by highlighting and responding to this story.