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influence.bloglovin.com · Jul 25, 2017

What Is the Average Cost Per Influencer Marketing Campaign?


Source/Instagram: curtiswilliams17

Wondering how much the average marketer spends on an influencer marketing campaign? Take a look below at what Bloglovin’s latest survey, We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing revealed:

While it’s clear that many marketers are still devoting test budgets — budgets of $5K or less — to influencer marketing campaigns, a significant portion of those we spoke with are spending $10K  — even upwards of $75K to $100K per campaign. As brands move beyond test budgets for influencer marketing and begin to build larger campaigns with more influencers, we expect to see increased spend per campaign. That said, marketers should consider working with influencer marketing platforms to streamline recruitment, campaign and content management, analysis, and reporting efforts.

Want more insights? Download the full report available here.

https://medium.com/media/876c6b8adb70e2f970ea9f6333ee6bc2/href

Many thanks to Kelley MacDonald for her contributions to this research.

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All metrics referenced in the above article can be found in greater detail in Bloglovin’s 2017 We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing survey, where we spoke with over 100 U.S. based marketing professionals, from brands and agencies (Public Relations, Digital Media, Branding, Shopper Marketing) to better understand the state of the Influencer Marketing industry today.

Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.


What Is the Average Cost Per Influencer Marketing Campaign? was originally published in INFLUENCE on Medium, where people are continuing the conversation by highlighting and responding to this story.

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